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Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started. 581 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote Corbis
10 Tips on How to Research Your Competition
by John Hagel III and John Seely Brown | 8:26 AM April 5, 2011 No matter how talented or accomplished you are, you cannot always count on attracting and retaining the attention of others. Too many options compete for everyone's attention, and they multiply with each passing day. It will be more and more challenging to rise above the noise and hold onto the attention of those who matter to you. Attention provides leverage. The more people we can attract and motivate to join us on a challenging quest or initiative, the more impact we are likely to achieve.
Five Ways to Hold the Right Kind of Attention - John Hagel III and John Seely Brown - John Hagel III and John Seely Brown
Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamification"—and here's how to integrate it into your company and win consumers' hearts and minds while you're at it. 335 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote Nan Palmero/via Flickr
How to Use Game Mechanics to Reward Your Customers
10 Things I Learned From Failure
837 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote Every entrepreneur has made a series of mistakes or been subject to failures along his or her entrepreneurial journey.
Free Technology for Small Business
Alexa von Tobel of LearnVest shares her favorite free technologies. When starting a business, Alexa von Tobel, founder and CEO of LearnVest , says “first look for free open source technology.” At a panel on how great small companies use technology to drive growth held Thursday night at the Trump Soho hotel, von Tobel gave her list of favorite free resources.Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market. Tweet Connect with Evernote: Please Login to Connect Your Account with Evernote Getty
How to Narrow Your Target Market
Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. 219 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote
How to Monetize Social Media
How to Write an Executive Summary - Business Plan Executive Summary
While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write. The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Think of it as an introduction to your business. Therefore, your business plan’s executive summary will include summaries of: a description of your company, including your products and/or services your mission statement your business’s management the market and your customer marketing and sales your competition your business’s operations financial projections and plans The executive summary will end with a summary statement, a “last kick at the can” sentence or two designed to persuade the readers of your business plan that your business is a winner.Does Your Business Have Curb Appeal?
As with selling a house, your company's curb appeal goes a long way toward attracting potential buyers. 41 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote
How to Make Your Small Business Seem Bigger (Using Tech)
Now small businesses have the technological tools to compete with bigger companies. 517 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote Corbis Embracing the fact that you have a small business doesn't mean it's bad to aspire to be bigger.Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.