10 Tips on How to Research Your Competition. Five Ways to Hold the Right Kind of Attention - John Hagel III and John Seely Brown - John Hagel III and John Seely Brown. By John Hagel III and John Seely Brown | 8:26 AM April 5, 2011 No matter how talented or accomplished you are, you cannot always count on attracting and retaining the attention of others.
Too many options compete for everyone’s attention, and they multiply with each passing day. It will be more and more challenging to rise above the noise and hold onto the attention of those who matter to you. Attention provides leverage. How to Use Game Mechanics to Reward Your Customers. There's a green card.
Then there's silver, gold, and platinum. And then there's the Centurion—the black American Express card. Which do you want in your wallet? A handful of luxury brands have for decades used promises of status to encourage customers to spend more through loyalty to their brands. Today, brands of all stripes are experimenting with the psychology of status and power in rewarding customers. Consider Foursquare, a company built entirely on a game-design model. The new rewards ecosystem is a marketer's dream. "Historically, customer engagement was something big brands did a lot better due to full scale loyalty programs," says Gabe Zichermann, a blogger who authored Game-Based Marketing and who hosts of the Gamification Summit. 10 Things I Learned From Failure.
Every entrepreneur has made a series of mistakes or been subject to failures along his or her entrepreneurial journey.
These setbacks, though painful, will teach you more about business than any textbook, lecture, or mentor ever could. How to Narrow Your Target Market. Huge, profitable companies like Walmart and Amazon didn't start as the all-encompassing retailers we know today.
Each debuted with a very specific focus that helped them find and nurture a strong customer base. Walmart originally catered to shoppers in rural areas where there was a dearth of options for low-cost goods; Amazon famously limited itself to just books for years before expanding into selling everything from DVDs to motorcycle gear. How to Monetize Social Media. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money.
Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error. But while monetizing social media is difficult it is not impossible. There are companies that are getting the word out about their brands using social media and are turning a profit. Take The New York Jets. The Jets also communicate regularly on Twitter. Like many companies, your social media efforts have started small and grew organically.
Here are some ways your social media can be monetized. How to Monetize Social Media: Build Brand Awareness The first step is to use traditional media or word-of-mouth advertising to drive awareness and traffic to your Twitter, Facebook, YouTube, Linkedin or Myspace pages, says Jamie Turner, author of How to Make Money with Social Media. Dig Deeper: 20 Awesome Facebook Fan Pages. How to Write an Executive Summary - Business Plan Executive Summary. While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write.
The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Does Your Business Have Curb Appeal? When my wife and I saw the ad for a small, lemon-yellow cottage, we immediately knew we wanted that house.
It was in Toronto's Beaches community. Newly married and without kids, we envisioned going for long walks on the beach and then retreating to our cottage abode. We called our real estate agent and arranged a showing. We walked through the front door into a sun-drenched living room. As we climbed the stairs to the second floor, I turned to my wife with a giddy smile—we both knew we were going to buy the house. How to Make Your Small Business Seem Bigger (Using Tech) Ramon Ray, journalist and editor at Smallbiztechnology.com, sums it up perfectly: "Small businesses can do BIG things using low-cost technology and readily available expertise.
" It doesn't matter if you're running a business out of your home, the local Starbucks (free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things. With all of the technology tools out there, small businesses are now in a better position to compete. "With the rise of social media and ubiquity of online software the time is NOW for small businesses to reach a big business audience," Ray says. Simon notes that with today's technology, smaller businesses now have the capability of being just as powerful as larger companies. "In fact," he says, "you can argue they're more powerful because they've got less stuff clogging the technological artery. Creating a Company Vision. Hardly a day passes without someone asking me for business advice.
It might be a student or a struggling entrepreneur or an up-and-comer at a larger company. I'm sure most successful entrepreneurs experience the same thing. As often as not, people want that "one top tip," that single piece of advice that can put a person on the path to success. Lo, if only things were so simple. How to Write a Business Plan Outline. When the topic of business plans comes up, it tends to polarize people into two separate camps: those that think business plans are worth the effort to put together and those that think that unless you're trying to raise money, writing a business plan is a waste of time.
For Ellen Rohr, a business consultant and founder of Bare Bones Biz, the answer lies somewhere in between. "The primary purpose of a business plan is to help you gain clarity and hold yourself accountable for moving in the direction of what you want," she says. "The secondary purpose is to attract investors, or get a loan, or get buy-in from your spouse, partner, parent, kid, team members, or whomever.