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Vibrant sculptures of the natural world and animals made from discarded materials.

Design

The Egg Carton Reinvented, To Save Space and Materials. The standard cardboard egg carton has been around a long, long time, basically because it does a serviceable job of keeping eggs from getting broken.

The Egg Carton Reinvented, To Save Space and Materials

But that doesn’t mean it couldn’t be improved, as a Hungarian graphic design student shows with her smart redesign: a spare, stackable container made from a single piece of cardboard that cleanly flips open while maintaining a compact footprint. “My goal was to design an innovative package using a small amount of material,” writes Otília Andrea Erdélyi, who is currently a master’s student at Moholy-Nagy University.

Indeed, the carton is economical, with elliptical cutouts that allow consumers to inspect the eggs without opening the box. And although the sides are exposed, Erdélyi insists that package still provides ample protection, especially if it stays right side up. Fine Art, Decorative Art, and Design - The Art World Online: artnet. Arjowiggins Creative Papers - blast design. A global marketing campaign to launch the new Keaykolour paper collection to designers.

Arjowiggins Creative Papers - blast design

To reflect Keaykolour’s creativity and innovation, we created ‘Colourful Life’ – a concept centred around a unique collaboration with Artist and Illustrator Ian Wright. The campaign reflects both the lifespan of the brand and also Ian’s creative and cultural life spanning five decades of contemporary youth and street culture, music, fashion, film and style. The result is a creative collaboration and connection born of a desire to explore, experiment and innovate. Central to the campaign are a series of original artworks created using Keaykolour – each finding an inspiring and different way to work with the paper. The artworks, and the process of creating them, are documented in printed marketing collateral, online and in 4 short films to promote the new range to a worldwide audience.