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Reporter's Blog | Geo-Location now and in the future | Reporter's Blog. Sm4 geolocation presentation. Free Hashtag Report. For complete details on our plans, click here. Jared @ #SM4geolocation. #SM4geolocation - Syracuse, NY. How Geolocation Will Revolutionize the On-Site Service Industry. Dave Yarnold is CEO of ServiceMax, a full suite of mobile field service management applications. Follow Dave on Twitter @dyarnold or visit the ServiceMax blog.

Geolocation services are popping up for consumers everywhere, from Uber, which sends a car service to your door two times faster than a cab, to Bizzy, an app that shows you where your friends have dined lately and offers their recommendations. But what about the enterprise? Shouldn’t this revolutionary technology be transforming companies and not just consumer habits? Well, it is. First, cloud computing transformed enterprises by allowing employees to be mobile while staying connected to the office. Until recently, this has been a business run on clipboards, spreadsheets and Post-Its, with techs sent on their routes with little more than a phone to connect with the main office. Real-time tracking and display of tech location and status. Interested in more Geolocation resources? Image courtesy of Flickr, YayAdrian. The Pros and Cons of Geo-Location Apps for Your Business. The concept of geo-location is nothing new.

Apps like Foursquare, Facebook Places, and Gowalla have been around for a few years. These location-targeting apps work in two ways. First, they report a specific user’s location to other users, and second, they relate real-world locations (in this case your business) to their location. In case you’re wondering whether or not your small business should be included in the mix, you’ve come to the right place. Today, we are going to take a closer look at the pros and cons of using location-based applications for your small business.

What we like One of the biggest benefits a small business can receive from using these location-based services is word-of-mouth marketing. Aside from building a larger following around your business, these apps allow for business owners to form closer relationships with their customers. What we don’t like Just like any new technology or social platform for businesses, there are negative elements to consider as well. How cutting edge geolocation can change everything | Geek Gestalt. AUSTIN, Texas--These days, smartphones seem like they're everywhere. And with their wide array of built-in sensors, those devices--iPhone, Androids, Windows Phones, and others--can provide us with more and more data about where we are and what's around us than ever before. And yet, the devices sometimes still seem like they're caught in a very 1.0 era--they can tell us where we are, but that information may not be useful in any way beyond helping us get to where we're going.

But what if your iPhone could automatically give you your shopping list when you arrive at the supermarket? Or what if it could wake you up before you miss your bus stop? These are the kinds of features we've long been promised, but haven't been able to use. That's where Geoloqi comes in. Start off by explaining Geoloqi? We offer storage of raw location data, that allows it to be queried, and gives it back to you in the form of real-time location-based analytics. Explain what geofencing is? Geolocation + Food = 400,000 Users for Foodspotting. Worried About Digital Privacy? You're Not Alone [SURVEY] Are you concerned about what websites such as Facebook and Google are doing with your online data? Then you're in the majority.

According to a new survey from Consumer Reports, 71% of respondents reported they are “very concerned” about companies that sell their information unbeknownst to users. On top of that, 65% of smartphone owners said they were equally concerned about iPhone and Android apps that can access their address books, photo galleries, geolocation and other sensitive data. More than half of the survey's respondents also reported they were worried about online advertisers targeting personalized ads at kids. Ditto with companies holding on to their data even after they're done using it for a specific purpose, as well as employers or banks denying them jobs or a loan because of online data.

Additionally, a little less than half of respondents were concerned about targeted advertisements in general and overly long and complicated privacy policies. Sen. 'Girls Around Me' App Developer: Foursquare Made Us as a Scapegoat. The developer of the controversial iPhone app "Girls Around Me" defended its use of Foursquare data, claiming the geolocation social network irrationally targeted the app as a "scapegoat". Russian app developer i-Free Innovations, which designed the app, sent the Wall Street Journal a statement defending its use of private information.

"We are absolutely convinced that it is good and important to educate the users to take care of their privacy and what they share publicly. But we believe it is unethical to pick a scapegoat to talk about the privacy concerns. We see this wave of negative as a serious misunderstanding of the apps’ goals, purpose, abilities and restrictions. Girls Around Me does not provide any data that is unavailable to user when he uses his or her social network account, nor does it reveal any data that users did not share with others. The app was intended for facilitating discovering of great public venues nearby.

SEE ALSO: Highlight: Super-Hot. How #cuttingedge #geolocation can change everything « AIRS Training Blog. Foursquare Says Farewell to Google Maps, Joins OpenStreetMaps Movement. Foursquare is parting ways with Google Maps in favor of crowdsourced maps created by the OpenStreetMap project. Foursquare announced the change in a blog post Wednesday, explaining its decision to make the big API switch. To power the new maps, Foursquare is partnering with MapBox, a startup which calls itself "a beautiful alternative to Google Maps" and uses data from OpenStreetMap. "As a startup, we also often think about how we can make life easier for other startups," the Foursquare blog explains. Foursquare says it chose MapBox for three reasons: its use of OpenStreetMap, which will continue to get better; it allows for design flexibility, so Foursquare can pick fonts and colors to match the rest of the app; and it's powered by the open-source Leaflet java script library.

During the company's January hackathon, one engineer proposed the question "What would the world look like if we made our own maps? " and answered it using data from OpenStreetMap, a crowdsourced global atlas. #SM4geolocation. 8 realities about location-based apps | ITworld. Opinion By Ira Winkler March 22, 2012 10:48 AM ET Computerworld - The desire to be cool and embrace new technologies definitely overtook the desire to be safe with the very buzzy mobile, location-based apps on view at South by Southwest this year. You've got to love a smartphone app that broadcasts all sorts of information about you -- your likes, your age, your job -- to everyone within sight who has the same app.

Because it reduces friction, right? Cool. The hype says these apps are all about possibility. CNN's Soledad O'Brien, who is easily the most tech-savvy mainstream news anchor, summarized such apps best as "creepy. " Davison, who looks like an undergraduate but actually earned his MBA five years ago, was more interested in gushing about the coolness of the app, but he did answer O'Brien's questions about privacy. You shouldn't think of this as a case of an inexperienced executive stumbling when the camera lights went on. You don't see a problem with any of that? 5 Best Location-Based Alternatives to Foursquare. Enter Foursquare, the most popular geolocation mobile social network app on the market. It allows you to “check in” to places you’ve been and work your way up to mayoral status at different venues.

Since Foursquare’s popularity has grown, so too has the popularity of geolocation applications and mobile social networks. In this article, I am going to take a look at the best alternatives to Foursquare. While this technology still has a ways to go, a lot can be said about the apps that have already risen to the top. [Note]: If you would like to be able to check-in to multiple geolocation apps at one time, you should “check out” Check.in. A lot of the apps supported by Check.in are featured in this article. You can also find some great mobile social networks for finding your friends here.

Gowalla Supports: iPhone/iPod/iPadAndroidBlackberry (Bold/Curve/Pearl)Palm (Pre Plus/Pixi Plus) Gowalla is the top alternative to Foursquare. Whrrl Whrrl is a fast up-and-comer in the world of geolocation apps. Search Results » geo-location. …Watch in BC in 2011. Indeed, the owls at HootSuite HQ weren’t the only ones hooting about the addition of Geotoko. See what everyone else has been saying about the new acquisition. Mashable – Hootsuite Jumps Into Location-Based Marketing With Acquisition of Geotoko [EXCLUSIVE] Geotoko, which made its debut last year at the TechCrunch Disrupt Conference, lets users manage location-based marketing campaigns across multiple platforms, i… HootSuite has acquired Geotoko – a location-based marketing tool – adding to the existing geo-location capabilities in the social media management dashboard.

This geo-analytic software will help businesses market to, and understand their audience and customers. Request a demo today. The Geotoko technology reports on geo-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw con… …atures can help you better engage with your audiences more effectively. …s for behaviors they already exhibit.