Blogs
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I’ve often said that the best use of Twitter is as a broadcast medium . You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. For the purposes of this data, I’ve calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link. One of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now.
Dan Zarrella, Social Media Research
In the spirit of personal kaizen , I have listed below a few books that I read (or reread) over the past year that you may want to read as part of your own continuous improvement journey. (Clicking on the book's icon takes you to Amazon.com.) (1) Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long . Over the last 10-20 years scientists have made many remarkable discoveries concerning the brain and how it works. David Rock is not a neuroscientist but he is a good "neurotranslator" of the scientific evidence and does a good job of explaining in clear terms how the brain works and how our own understanding of the brain can help us in school, work, and beyond.
Presentation Zen
