Houtjegoed. Consumers Will Save The World (If You Give Them Points) This story first appeared in Huffington Post March 20, 2012.
Last summer, OgilvyEarth released Mainstream Green, a significant study on why mainstream consumers weren’t buying into the green movement. Mainstream Green noted that the majority of consumers were ‘light green’ and willing to act sustainably, but the incentives simply weren’t motivating. I’ve written and lectured quite a bit on the topic, mapping out ideas that could flip the ‘green action’ switch. But none of these ideas had immediate stopping power – all relied on a slow incubation.
Then, at the GLOBE 2012 Conference, I spoke with Andreas Souvaliotis, President of AIR MILES For Social Change. People Love Points AIR MILES is Canada’s unofficial second currency. More than two thirds of Canadian households collect AIR MILES. A few years back, LoyaltyOne (the company that runs the AIR MILES program) acquired Souvaliotis’ company, Green Rewards. The results have been impressive. Is Consumerism Green?
Lessons To Green Brand Managers. Het andere nieuws! Duurzaamheid. De Inspiratiesite en Beurs voor het Realiseren van je eigen Droomhuis. Milieubeleid. Earthship Biotecture Green Buildings. Straw bale houses and other low-impact homes around the World. Man Builds Fairy Tale Home for His Family – For Only £3,000. Simon Dale is a family man in Wales, the western part of Great Britain.
His interest in self-sustainability and an ecological awareness led him to dig out and build his own home—one of the loveliest, warmest, most inviting dwellings you could ever imagine. And it cost him only £3,000, about $4,700 American dollars! Can you imagine a more charming entrance than this? Simon gives two reasons for building the home. The first elegant one, from his website, is: It’s fun. His second reason is a plea for sustainability, in which he states that “our supplies are dwindling and our planet is in ecological catastrophe”. Simon is also a photographer, and as you can see throughout this article, a talented one. The tools are fairly simple.
The home is constructed from wood, stone, straw, and has a sod roof. Most amazingly, the home didn’t require years of training or experience. He was fortunate in obtaining the land for his home. Artisansolarhouseplans. Home Artisan Value Artisan Advantage Artisan Plans Contact Artisan Visit Artisan on Facebook Share on facebook Share on twitter Share on email More Sharing Services Batavia Bedrooms. Cob Cottage Company. Extraordinary Off-Grid Hobbit Home in Wales Only Cost £3,000 to Build Simondale Hobbit House – Inhabitat - Green Design Will Save the World.
Hobbit Houses: 15 Grassy Hill-Shaped Dwellings. “In a hole in a ground lived a hobbit.
Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing to sit on or eat: It was a hobbit hole and that means comfort.” This line by J.R.R. Tolkien, author of the beloved The Hobbit and Lord of the Rings fantasy novels, has inspired hundreds of copycat underground hobbit homes around the world – and is itself inspired by ancient Viking hill houses. These 15 green-roofed dwellings that take a page right out of Tolkien’s books come in all sizes for all kinds of functions, from hotels in New Zealand to backyard playhouses and vintage underground hill-dug duplexes.
The World’s First Hobbit Motel (images via: wayfaring.info) For tourists the world over, New Zealand will forever be associated with The Lord of the Rings, since it served as the filming and production location for the film version of the saga. Modern Hobbit Home in Switzerland (images via: toxel) (images via: webecoist) A Low Impact Woodland Home - Hobbit Style. Credit to Simon Dale published under a creative commons license Taking care of the environment has always been an interest of mine, especially when it comes to the different options we have with the housing of the future.
To put it bluntly humans are very wasteful when it comes to buildings and we often use materials wastefully and the buildings are often designed for looks and not functionality. Before you jump on me here, im not saying houses dont have to look cool - but they must do it while being as self sufficient and with maximum regard for the environment.
For example this little gem I stumbled upon here. This is a house built in Wales by Simon Dale and his father in law. Simon points out on his site that he is not a carpenter and claims this building is accessible to anyone. If you are interested in learning more about the house click through to Simon site all about it here. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Sustainable. SME Advies. Klimaatverbond, de vereniging van voorlopende lagere overheden op het gebied van klimaatbeleid.