How Journaling Can Improve Your Sales. The act of journaling requires you to explore, without censure, your feelings and reactions to any given topic.
It is just this freedom from censure that allows you to find new tactics for your sales pitches, and new aspects to your sales career, as well as learn from mistakes. One of the most important characteristics of good salesmanship is focus. As a salesperson, you need to continually adapt your sales pitch to the conversations you have with your clients. This means listening for the conversational cue, the opportunity to interject a pitch that could close the sale. Tips for Bringing Back Retail Customers for Return Business. Most experts will tell you that it's cheaper to sell to existing customers than to acquire new ones.
Yet a lot of effort and marketing dollars go into new customer acquisition with small businesses. Does your small business put equal effort into retention of existing customers? Obviously service-based businesses will rely on retention just by their nature. This is particularly true for service businesses that need continuity. Academy for Eyecare Excellence. Overcoming the Biggest Sales Rejection: Price. Since I deal primarily with residential customers and sell a product with very little profit margin to work with, one of the biggest rejections I hear is "you're not saving me enough to make it worth my while.
" I sometimes find it amazing how people will drive across town to save a few pennies on gas but 80 percent of them will hesitate to do business with me because I'm only saving them a couple of dollars. Fortunately for me, I when I first started selling, our products were actually more expensive than the competition. Even though I took my lumps then, the experience of having to close a sale when you couldn't sell on price taught me how to close the sale in situations like the one I mentioned above.
Make things as painless for the customer as possible - When I first started writing this article, this point was actually going to be the last point made. However, I thought about it and realized this should be the first point made because it is definitely the most important. How to Close the Sale. There is one important factor in closing a sale that most sales professionals tend to forget: you and your customer must form a relationship!
If you are not connected with your prospects, or if you don't genuinely care about their plight, then you will not close the sale! It is that simple. People tend to gravitate toward those who share their own concerns, and if you aren't one of those people, you will most likely be ushered toward the door. Selling is a process!
If you bypass, forget, ignore, or fast-forward through even one tiny step of that process, you can kiss your sale goodbye. Follow the steps below, and you will be more likely to close each and every sale. 1. This is the same as with any kind of job. Survival Strategies for Introverted Retail Sales Associates During Peak Customer Shopping Seasons. As hiring is up during the peak holiday shopping season, many personality types are drawn to retail sales jobs.
You have the bubbly and dramatic personalities - the extroverts and you have the reserved and analytical personalities - the introverts. Both personalities have to face the most challenging aspect of retail, how to effectively serve the customers, some who are angelic and others who are belligerent. Being able to relate more to the second personality type and knowing the flustered feeling that comes with large, demanding crowds swarming in, I have compiled ten useful, strategies for effectively communicating with customers and reducing feelings of anxiety. 1.
How to Close a Sale. Have you ever heard people say, "Why he could sell a drowing man a glass of water.
" We've all dealt with them. High pressure sales people who seem able to talk you right into buying their product even if you had absolutely no intention of doing so. You may walk out shaking your head, not really sure when you agreed to buy, but buy you did. These types of people have a unique gift. Often it's called the gift of gab.
First, always remember, there's no such thing as an "I'm just looking" customer. Another uh, should I say ploy? The Importance of Small Talk in Retail Sales. Not all sales derive from phone calls and client lists.
Retail outlets are dependent on walk-in traffic, and associates need to engage these customers and create a comfort zone. The art of small talk can be an important technique and, used properly, can encourage future sales. Small talk is the conversational exchange of trivia and non-essential observations, usually conducted in casual social situations such as brunches, cocktail parties, and neighborly visits. But small talk can also be the lead-in to a sales pitch, and help establish common ground between the sales associate and the customer. Retail associates need to establish a rapport with a customer quickly.
The associate should listen for a nugget of information in the opening conversation. The customer is looking at carpet samples. Customer: How much is this carpet? Associate: That's $35.99 a square yard with installation. Customer: Yes. Associate: Green is a very relaxing color. The 4 Habits of Highly Effective Retail Associates.