Jamie Good sur Twitter : "Questions about #socialmedia & #digitalfluency? Ask me anything & I'll get your answer! #AskJamieDFC. Jamie Good sur Twitter : "How does this inform your marketing decisions? #SocialMediaMarketing... A World Gone Social | By Ted Coiné & Mark Babbitt | Home. Meddle. Meddle. Twitter Transparency Report: 2,871 Account Info Requests, up 40% | Meddle. How to Attract Millennial Twitter Followers - eMarketer | Meddle. Jamie Good sur Twitter : "Possibly the best tweet I've ever seen courtesy of the @VancouverPD! Pure brilliance #socialmediawin. The new meaning of well connected. “How did I do this before the rise of social networks?” I ask myself this question repeatedly, often while performing some mundane activity.
The task can be as simple as finding a friend’s phone number I’ve misplaced or as complex as finding a potential hire in a different country. Trying to remember how we functioned before being effortlessly linked with endless numbers of people around the globe can be as challenging as recalling what weekends were like before you had kids. Like kids, social networks are growing up – Facebook turned 10 this year. I can hear the collective groans already. It’s gross understatement to call Mr. In their book, the two not only defend against claims that social technologies are ruining civilization; they explain how, from a business perspective, they unleash enormous potential.
Social applications magnify people’s ability to network and make it easier for companies to tap into their staff’s skills and knowledge. Not yet. Retweeting Content to Build Your Brand on Twitter. In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips for finding already tweeted content you can share with your followers. Retweeting is one marvelous way to utilize existing content to build your following and grow your brand.
This is where you pick up on a message from another source that you feel your followers will be interested in seeing and send it out there. How does this help you spread your name or brand? A good example of retweeting comes from a friend I follow, Kevin Greene. You can credit the tweet's author by simply leaving their name in the tweet, but to build your following, quote the tweet, instead of just hitting retweet, and your name appears as well. Looking for Retweetables So, what do you retweet? Educate, Illuminate and Make 'Em Smile. Business & Small Business | News, Advice, Strategy | Entrepreneur.com. Twitter Mentoring. As introduced in this previous post, I will be hosting an 8-week Twitter Mentoring Program with the first series beginning on November 25, 2013. My preference for facilitation has been to 'let it happen', and 'trust the process', so this mentoring program will be no different.
Certain goals will be achieved within a flexible structure, but along the way, I want to recognize the fact that each participant brings different knowledge, experience and skills to the table and may change their approach and needs before the 8 weeks is over. From novice to more experienced, my goal is to help all participants achieve the following: Welcome to Forbes. Photo by jgoodto. Prioritizing social networking with your DISC profile. With four major social networks now competing for your attention, it can sometimes be overwhelming trying to keep up. Facebook, Twitter, LinkedIn, andGoogle Plus all have shiny appeal and are full of people just dying to network with you. But what if you only have so much time? How do you prioritize while still getting value out of social media, both personally and professionally? My friend, you need to dust off your DISC profile. If you are familiar with DISC and have taken it once or twice, you are probably already nodding and seeing a light bulb start to glow above your head.
If not, be sure to do some reading on it. Dominance: relating to control, power and assertivenessInfluence: relating to social situations and communicationSteadiness: relating to patience, persistence, and thoughtfulnessConscientiousness: relating to structure and organization Upon taking the assessment, you will be given a report that includes a chart explaining where you fall in the DISC personality types. Fire The Head of Social Media And Make These 10 Wishes Come True.
A joyous moment has come — the idea that you need a director of social media is beginning to lose its myth status. For me, it says that maybe in 2013 some businesses may stop obsessing about how to centralize “social,” and instead just get the work done. Companies with social media directors have a problem. Mostly, they just don’t get it. Or worse, they do get it but to decentralize the corporate, top-down structure would actually disrupt the business and force some change.
So here are 10 wishes for the enterprise that thinks they still need one person to organize the company’s tweets, check-ins or whatever. Start talking to each other – who cares how you do it.Build projects, not echo chambers: Start building new ways for everyone to participate. Bonus: Have some fun next year. How-To Tuesday: Use HootSuite For Social Listening | CloudTactix. The 12 Best Social Media Conferences to Attend in 2013. When HR Decisions Become Social Media Scandals - Alexandra Samuel. By Alexandra Samuel | 1:00 PM February 8, 2013 We’ve just seen two spectacular stories of how employee dismissals can go dramatically awry in the era of social media. First, Applebee’s waitress Chelsea Welch was fired for posting a photo on Reddit that showed a customer receipt inscribed with a anti-tipping (but pro-religion) message: “I give God 10%. Why do you get 18?” Between the original Reddit post, Welch’s subsequent article for The Guardian, and a flurry of on- and offline coverage, Applebee’s found itself at the center of a firestorm that gave everyone from labor organizers to social media evangelists something to fret about.
The very next day, we were treated to a first-person account of a mass HMV layoff, as the company’s Online Marketing and Social Media Planner live tweeted her own firing… from the company’s own Twitter account. While one might reasonably debate who was at fault in each of these cases, it’s hard to argue that either situation was good news for the employer. Metrics to Measure Social Media ROI. Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, revenue and more.
You can get info on these factors with analytics tools. So let’s take a look at a few of these metrics: Social Page views: refers to how many views your FB page received. This is actually more valuable than page views on your own site.Video views: The more the merrier! Engagement rate: The likes, shares and comments your posts or images receive. Most entrepreneurs wonder if the effort and money spent on social media will bear fruit. Where Social Media Will Grow in 2013 (and Where It Won't) Social Media has had a terrific ride for the past several years, but the days of easy growth are gone. In fact, the days of easy anything in social are behind us. For many brands, 2013 will be a year of social media disappointment. With so many consumers spending so much time in social media and expecting so much of brands, our investments in social will continue to grow, but that does not mean our results will grow, at least in easily measurable ways.
Certainly, all of our brands will earn more fans, see more comments and collect more retweets, but we all know this is no longer enough--our bosses want to know the business results we are delivering, and fans simply are not a business benchmark. Success in 2013, more than ever, will be measured in difficult metrics and not easy ones, and increasingly, it will come not just from the Marketing department but from every corner of the enterprise. Here is where (I believe) social will grow and where it will stumble and stagnate in 2013: The Top 22 Viral Marketing Tactics You Need in 2013.
Whether you’re a seasoned social media guru, or someone who has spent some time watching a few cat videos on YouTube, no doubt you’ve wondered: “What made this video/article/blog/website get shared so much?”. I’ve compiled responses from some of the top ‘viral marketing’ experts from around the US to give you some insights into how exactly they come up with the concept for a viral marketing campaign, and how to get it to go viral. Social Media and Internet Analyst Brad Hines says: “Going viral is like a calculus function mixed with the element of randomness. You need a very specific combo of things, and then luck thrown in.
I say calculus, because sometimes it works, and other times it doesn't.” Larry Weintraub, CEO of Fanscape, also has similar sentiments: “What works today or in 3 months may not work next year. There is never a guarantee to going viral, only ways to improve your odds.” If something is compelling enough, people will share it. Follow Adam on Google + Connect: Authored by: Why 1700 CEOs Are Wrong about Social Media. IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.”
But do most CEOs acknowledge what is happening with social? Over half of the CEOs "expect social channels to be a primary way of engaging customers. " That's an important way to look at social. A U.S. "We’re approaching the stage when almost everyone will have to figure out how to use social to conduct business successfully.” Interestingly, views on social media among the CEOs vary widely across industries. Education 77%Telecommunications 73%Retail 72%Insurance 51%Electronics 52 %Industrial products 34% Along the lines of the B2B market, a U.K. Boston Chef Marc Orfaly Engages Customer in Insult Driven Social Media Meltdown «
In the early hours of this morning, social media went bat shit crazy, yet again. Chef Marc Orfaly of Boston restaurant Pigalle responded in a colorful expletive heavy, insult-driven tirade to a dissatisfied customer who posted a rather distasteful comment on his restaurant’s public Facebook page. Despite the highly publicized missteps of brands and celebrities which have come before, it appears that some people still find it fashionable to behave badly in a forum more public than Times Square on New Year’s Eve.
It is almost 2013, certain things remain in bad taste: pleated pants, papyrus typeface, and telling your diners to “go fuck themselves” on Facebook, while continuing on to call them fat and advising that they stop eating dessert. Local Boston blogs WeLoveBeanTown and Eater Boston were two of the first to delve into the schoolyard pushing match, both posting screen grabs of the dispute. Image from Rachel Leah Blumenthal’s post with Boston Eater Social Media is an amazing thing.
How to Get More Facebook Likes, Twitter Followers & Social Friends. Hopefully most businesses are well on their way to setting goals and objectives for 2013 and beyond. Chances are you are working on a plan that has a social media component to it. Do these questions sound familiar? How can I get more Facebook likes? How can I get more Facebook fans? You are asking some of the right but some of the wrong questions. Let’s reverse this scenario. What are these people really thinking? Why am I getting so many Facebook requests to like all these pages? The most important question you need to ask yourself is WHY! Why should anyone: Like your page? So what is a brand to do? Here are 12 tips to help you get started on the right foot and start asking the right questions. 12 Tips to Get Real Results on the Social Networks, Not Just Likes, Clicks & Followers 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
What you say? Have you been too focused on the likes, clicks, follows and shares? Take Action & Get a Grip on Social Media: Social Media Isn’t Dead: It’s Boring. Isn’t it time we started telling bigger stories than this? When Julien Smith and I wrote The Impact Equation, we had a very specific goal in mind: help people get attention, understanding, and eventually a relationship of value. We built the book around the premise that well-defined goals were needed to craft ready-to-understand ideas, and that people could build a platform to spread those ideas to a network of people who cared enough to share those ideas with others. That’s the simplest possible summary of the book. What people maybe thought they were getting was a book about social media and social networks, about marketing and campaigns. There are details and technologies you must master if you want to succeed.
The strategies around and behind The Impact Equation boil down to 5 Cs. Communication If you can’t convey your ideas in a way that stands out (Contrast), that are simple (Articulation), and that resonate with an audience (Echo), the game is over before you begin. Content Community. Best Social Media Management Tools for Small Business Owners. By Kerry Gorgone, Contributing {grow} Columnist Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Of course, if you want more versatility (additional profiles, analytics, etc.), some services require premium subscriptions. You need a simple solution that meets the following criteria: The pros and cons of the main contenders are covered here, along with when you’ll have to start paying (and how much).
Hootsuite / Seesmic Price: Free up to five social profiles; $9.99/month for unlimited social profiles, plus additional featuresPlatforms: Web application; Mobile apps for iPhone, Android, BlackBerry Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Tweetdeck Buffer.
Social media video for anyone who’s curious (but skeptical or sheepish, too) Have you ever encountered folks who tell you: “I don’t get social media. I just don’t see the point of it.” That happens somewhat regularly, in my experience — especially with corporate leaders who might use Facebook personally but aren’t convinced it makes good business sense for their company to invest in much beyond a website. Commonly, business people who don’t live, breathe and work in and on social media platforms are skeptical or unsure. They’ll say things like: “What is content marketing?” Others are just too embarrassed to ask. Well, this short video is for them. I think it’s good. . © image credit: Grungemaster | Dreamstime.com. The 6 Types Of Social Media Users. 75 People You Need to Know in Social Media. Social Media Is Making You a Smarter Leader - Dorie Clark.