10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.
Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. 5 Ways Brands Use Pinterest To Authentically Connect. Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time.
The first thing you need to do—even before you create your boards and pins—is to define your company's Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people. Defining Your Ideal Client One of the best ways to create detailed, useful buyer persona profiles is to connect directly at the source; that is, to interview people. If you have direct access to some of your favorite clients, ask if you can talk to them on the phone for a few minutes. Pinning Our Lives: Pinterest and Beyond.