Amazon's Ad-Supported Tablet: What Took So Long? Twitter Ads Are About to Get More Relevant. If all goes according to plan, ads on Twitter are about to get a lot more relevant to the people that see them. That's the idea behind the interest-targeted ad system the company has been testing. Having presumably ironed out the kinks, Twitter has just rolled the feature out to all of its advertisers.
Previously, when Twitter displayed a promoted tweet or trending topic, it didn't take into account whether or not that ad is relevant or useful to a given user. How Facebook Targets Ads For years, advertisers on Facebook have had the ability to target ads very granularly based not only on demographic data and life events, but on specific interests held by users. The result, is many cases, is advertising that's sometimes eerily accurate and relevant to users' lives.
But Twitter isn't Facebook. The concept of interest-based advertising isn't new, but it is evolving thanks to the social Web. The Future of Advertising on Mobile Devices. Chirp.io - Let's teach the machines to sing. JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph. Location-based ad company JiWire is announcing a new service today that’s supposed to connect user behavior and location — perhaps inevitably, given the trendiness of building an this that graph, it’s called the Location Graph.
Even prior to the Location Graph, interim CEO David Staas says JiWire had already created more than 3 billion location tags. The new initiative is basically an attempt to draw more meaningful insights from all that data. It can lead to relatively straightforward observations, Staas says — for example, JiWire might observe that there’s a significant overlap between people who go the zoo and people who visit child care services. But the Location Graph also combines that information with third-party data, creating a profile of each user, and therefore extrapolating from your location history to distinguish between moms and dads and students.
JiWire claims to have profiled more than 500 million devices already. You can see more findings in this infographic.