Ever seen a product in the store that was very sophisticated and very expensive? You didn’t know how to use it and thought the product was ahead of its time? You have probably noticed disruptive innovation starting to peak its head out.
Companies often force their innovation too early. Their products come out before their customer actually develops a need for it. These are products that only the wealthy and most demanding of their customers will buy. While they might not sell many of them, they will still make a profit because the item costs so much. https://openlab.citytech.cuny.edu/rowland/clayton-christensen-and-disruptive-innovation/