JWT London - Work. Media and Marketing, for the inside track on international media and advertising. Welcome to optimism. Christmas is the most wonderful time of year, but it can be tough. You want to make your loved ones happy, but you also want that amazing shiny new thing for yourself. Three hit on the insight that self-indulgence is big at Christmas, but that it doesn't stop people wanting to treat their loved ones. And that’s where Three's generous Christmas promotion comes in: splash out on a gift for yourself and they’ll give you a discount on a gift for someone special. It's the best of both worlds: treat your loved ones at Christmas, by treating yourself at the same time. To help Three sing the news from the (metaphorically, unfortunately) snow-dusted rooftops, we conceived a campaign that really makes Christmas all about you, via a specially designed app called CalendarMe. If you ever dreamed of having your own celebrity calendar, thanks to Three, now you can.
Because what could be a better gift for your fans, er, we mean loved ones, than giving them 365 days of you? Merry Christmas me…and you. Wieden + Kennedy London. An independent, creatively led communications agency. Saatchi & Saatchi - Home. Mother London. Media news & media jobs - Press, online, outdoor, TV & radio news - Media Week. Advertising news & advertising jobs - visit Campaign's website for brands, ad agencies & to watch ads. School of Communication Arts 2.0 | Now acccepting enquiries for September 2010.