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Spring has arrived and with it come thoughts of warmer weather and what to do with the longer days. So with a beach idyll in our mind’s eye, and wanderlust in our hearts, JWT London carried out some research into the British holidaymaker in 2012. Using our bespoke SONAR panel… read more The second wave of results from our Olympic tracker are in and it looks like someone’s been putting something in the water. All three of our key metrics have seen an upward tick this month. Will excitement continue to build?

http://jwt.co.uk/#/?page=Work&project=Shell

JWT London - Work

Media and Marketing, for the inside track on international media and advertising

welcome to optimism

It is fair to say you also have to wade through a degree of bullshit and smugness (not just with Renny either, arf arf). And there are far too many uber-rich VC people in ridiculous sunglasses (with those seriously silly American names like Blake Falconberger III Jnr) knocking about, but the great bits by far outweigh the nonsense bits. The talks will, as always, go up online over the course of the year but the top 10 to watch out for (IMHO) are/were: Susan Cain: AUTHOR - A fascinating and enlightening thesis on why we should value and laud Introverts. We tend to encourage and reward extroverts, when introversion is actually how the best and most creative work is done – on our own, in silence. Why are we so obsessed with brainstorms and group work?

Wieden + Kennedy London. An independent, creatively led communications agency.

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Mother London

This Easter, you have the chance to take part in the ultimate chocolate experience with the launch of Mt. Rocky – the world’s first chocolate based climbing wall flowing with 4 tonnes of chocolate – which has just been unveiled at Alton Towers Resort.

This week Timothy Webb, Dennis Publishing's globe trotting international director, investigates the expanding Brazilian market, backs one of his editors who is going without her mobile or tablet for 30 days, and finishes off with VAT time in Mexico City.

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Tesco, which espouses "every little helps", does not appear to be practising what it preaches when it comes to choosing agencies to pitch for its £110 million ad account. The longlist of those competing for the business features big corporate shops, ...

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