The. Rexy. Q&A: Channel 4’s Matt Locke on cross-platform commissioning. Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.
However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions. Read more... 10 interesting digital marketing statistics we saw this week Here are some of the most interesting digital marketing statistics we saw last week. Statistics include Ryanair's SEO woes, customer lifetime value, Pizza Hut's social strategy, email personalisation and another record-breaking month for The Guardian's. Read more... DoD establishes institute tasked with regrowing body parts - Eng. Apparently not satisfied with simply building robotic body parts, the Department of Defense has now announced a brand new effort that it hopes will one day allow it to regrow actual body parts.
Dubbed the Armed Forces Institute of Regenerative Medicine (or AFIRM), the new group will explore the use of stem cell research, among other things, to "reconstruct new skin, muscles and tendons, and even ears, noses and fingers. " Or, as the Army surgeon general that'll be overseeing the program puts it: if an animal like a salamander can regrow a lost tail or limb, "Why can't a mammal do the same thing?
" Not surprisingly, the institute apparently also won't be hard up for resources, with it boasting a budget of about $250 million for its first five-year period, and it enlisting the help of three universities, including Rutgers, Wake Forest, and the University of Pittsburgh. [Via Slashdot] DESOLATION JONES #1: Author’s Commentary. This is intended as something like a commentary track on a DVD, not a story guide.
You’ll need to own a copy of DESOLATION JONES #1 to make sense of it. If you don’t have a copy, and your local store’s out, I’d suggest using a mailorder service like Khepri in North America, or emailing firstname.lastname@example.org in the UK and asking for one. Comments rendered like this are actual excerpts from the script. PAGE ONE: Everything on this first page is black and white. Everything is also a little spatially distorted. My old grandad, the infamous crazy ice-cream man Fred Austine, had something very similar to this inscribed on a plaque in his bathroom, standing on the toilet. This is, of course, the Chemosphere, as designed and built by the visionary architect John Lautner in 1960. Supermodernism: a term I first encountered in architecture, coined by Hans Ibelings, used to describe buildings constructed without context or integral information. I want you to try something here.