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Birchbox Co-Founder Katia Beauchamp: We’re Poised To Grow Way Beyond Beauty [TCTV] Birchbox, the New York City-based startup that provides a monthly delivery service of beauty and personal care product samples, seemed like a lark to some when it first came on the scene back in September 2010.

Birchbox Co-Founder Katia Beauchamp: We’re Poised To Grow Way Beyond Beauty [TCTV]

At that time, web startups aimed at the female demographic existed, but the space has grown to be much stronger since then. And Birchbox’s business model itself was a bit confusing to some people. Would anyone really pay $10 a month to get a box full of stuff they didn’t specifically ask for? Since then, of course, Birchbox has been validated a few times over. Female-oriented websites have skyrocketed — Pinterest, anyone? So when we heard that Birchbox co-founder Katia Beauchamp (pronounced “Beechum”) was in San Francisco this past week, we invited her to swing by TechCrunch TV to give us an in-person update on how things are going at her company. Going Beyond The Makeup Space. Glossybox, The Samwer Brothers’ Birchbox Effort, Opens Its Lid: $72M In Funding And 2M Boxes Shipped. Rocket Internet is sometimes known for being reticent on how its vast e-commerce portfolio is progressing, but that appears to be slowly changing.

Glossybox, The Samwer Brothers’ Birchbox Effort, Opens Its Lid: $72M In Funding And 2M Boxes Shipped

Today the company put out its first numbers for Glossybox, its beauty box effort that looks a lot like Birchbox. Glossybox shipped 2 million boxes to customers in its first 1.5 years of operations. And it has, to date, raised €55 million ($72.3 million) in financing, from Rocket Internet regulars Holtzbrinck Ventures Investment AB Kinnevik, and of course Rocket itself, which it plans to use to expand its service to more countries beyond the 16 markets where it is live today.

The numbers show that while Rocket has of late appeared to be putting a lot of effort into its fashion and e-commerce marketplace efforts (punctuated by huge funding rounds for companies like Zalora and Zalando, and strategic investment/investors like PPR for LaModa and Dafiti), it is also continuing to ramp up other parts of its portfolio.

Full release below. Can Birchbox Evolve Beyond Subscriptions? Birchbox released some numbers Thursday, announcing that — in addition to passing the 400,000 monthly subscribers mark — its full-priced ecommerce business is also growing at a healthy clip.

Can Birchbox Evolve Beyond Subscriptions?

Sales quadrupled last year and full-sized products now represent just more than a quarter of Birchbox's overall business, according to cofounder Katia Beauchamp (pictured above). Sales are expected to "more than triple" in 2013, she adds. What's more, Beauchamp says Birchbox is now attracting buyers who don't even subscribe to its monthly program, but instead discover products through its on-site editorial, which includes a blog and more than 20 how-to videos every month. Those buyers now represent 15% of ecommerce orders, she says. Birchbox's primary business is in subscriptions. Four hundred thousand subscribers is an impressive number, but ultimately, it's a limited market: There are only so many people who will fork over $10 or $20 a month for a box of samples they don't need.

JDN : web & tech, media, management, business, patrimoine, vidéos, Premium et Le Hub. Birchbox Founders To Share Subscription Commerce Insights At Disrupt NY. There’s no question that the future of commerce lies in providing a more personalized experience to consumers.

Birchbox Founders To Share Subscription Commerce Insights At Disrupt NY

And Birchbox has quietly created an $80 million business out of a subscription e-commerce platform for beauty and grooming brands. In a post-Amazon world, creating a commerce brand, especially using the subscription model, is a huge feat. Birchbox founders Hayley Barna and Katia Beauchamp will be talking about how they’ve built a technology, discovery and commerce brand at Disrupt NY in May. Tickets are currently available. Birchbox - Découvrez vos futurs essentiels.

Pourquoi BirchBox a craqué pour la JolieBox. Qui ?

Pourquoi BirchBox a craqué pour la JolieBox

Katia Beauchamp, co-fondatrice de Birchbox et Quentin Vacher, co-fondateur de Joliebox, racheté par Birchbox mi-septembre, à peine plus d’un an après son lancement. Quoi ? La vision de Birchbox, pionnier du « discovery e-commerce » avec ses beauty box, présentée lors d’une discussion avec sa fondatrice pendant son passage à Paris. En à peine deux ans d’activité, le groupe est devenu un partenaire privilégié des marques de cosmétiques et a fait des émules dans de nombreux domaines. Avec Joliebox, il s’offre une présence européenne et se dit prêt à « conquérir le monde ». Combien ? Comment ? Le modèle BirchBox est simple : chaque mois, les abonnées reçoivent un colis-surprises comprenant 4 à 5 échantillons de produits cosmétiques.

Pour assurer l’approvisionnement, la relation avec les marques est clé : les acteurs du secteur doivent apporter la preuve de leur efficacité à (re)lancer les ventes d’un produit. Benoit Zante. Quentin Vacher - Birchbox : "Devenir le leader mondial sur le secteur du coffret beauté" Atlantico Business : Quel est le concept de Birchbox ?

Quentin Vacher - Birchbox : "Devenir le leader mondial sur le secteur du coffret beauté"

Quentin Vacher : Birchbox est né aux États-Unis il y a trois ans et demi. En parallèle, j’avais monté en France, en Angleterre, et en Espagne, JolieBox qui reposait sur le même concept. Depuis aout 2012, nous avons regroupé les deux sociétés et l’on opère maintenant sur ces 4 marchés avec la marque Birchbox. Le concept est simple, vous vous abonnez sur notre site, vous remplissez votre profil beauté avec des informations comme votre âge ou vos inspirations, et vous recevez chaque mois une box personnalisée avec des produits de beauté. Chaque client ne reçoit pas la même chose, l’idée étant de découvrir des produits en fonction de votre profil. Suivre @atlanticobiz Dans cette période où le pouvoir d’achat des ménages est en baisse, le risque n’est-il pas que ce genre de services soit la variable d’ajustement ?