New Research Says That Women Will Like Either Your Brand or Themselves. If she's... just a pretty face If she's... engaging with the product What's going on: If you're looking out for the brand, "a story line is a good way to draw viewers' attention away from the idealized [woman]," says researcher Tamara Ansons.
"Know who your target is and make ads that will not be threatening to them. " *Percentages relative to mean rating by a control group of viewers, on a scale of 1 to 7 [Image: Vladimir Gerasimov via Shutterstock]
Failing. Competitors. Case study. The Library - Vera Bradley designs growth strategies with Manhattan SCALE™ Media. Media Room. Financial info. Vera Bradley Announces Fiscal 2014 Second Quarter Financial Results (NASDAQ:VRA) Net revenues increased 1.9% to $125.4 million.
Direct net revenues increased 14.2%, including a decrease of 3.7% in comparable-store sales; Indirect net revenues decreased 12.2%. Diluted EPS were $0.37 compared to $0.33 in the second quarter of fiscal 2013. FORT WAYNE, Ind., Sept. 11, 2013 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq:VRA) today announced its financial results for the fiscal 2014 second quarter ended August 3, 2013. The Company reported net revenues of $125.4 million for the second quarter, compared to $123.0 million in the second quarter of fiscal 2013, an increase of $2.3 million, or 1.9%. "We managed through considerable headwinds in the second quarter, yet delivered results in line with our expectations," said Michael C.
In the Direct segment, revenues increased 14.2% to $75.0 million, as a result of growth across all channels. Vera Bradley, Inc. - Investor Relations. Vera Bradley, Inc. - Financial Information.
Vera Bradley Names Robert Wallstrom Chief Executive Officer. Vera Bradley Names Robert Wallstrom Chief Executive Officer Former Saks Executive and 30-Year Industry Veteran Brings Deep Retail and Brand Experience.
Vera Bradley, Inc. April 24, 2014 10:07 AM ET Textiles, Apparel and Luxury Goods Company Overview.
Vera Bradley Names Robert Wallstrom as New CEO. By Ben Fox Rubin Handbag designer Vera Bradley Inc.
(VRA) named Robert T. Wallstrom as its new president and chief executive, replacing Michael C. Ray, who previously said he planned to retire. Mr. "Rob developed and implemented a strategic plan that repositioned the division as a growth engine, propelling Saks to a market leading position," said John Kyees, Vera Bradley's lead independent director. Mr. Vera Bradley has said its retail customers--which include many boutique owners as well as department stores--hesitated to place orders for the summer collection after uninspiring sales of its winter products. Last month, the company said its fiscal second-quarter earnings rose as the company's revenue was boosted by recent store openings, though same-store sales sank and the company sharply cut its full-year outlook.
Vera Bradley names ex Saks exec Wallstrom as CEO. Statement as issued Tuesday by Vera Bradley Inc.: FORT WAYNE, Ind., Nov. 5, 2013 (GLOBE NEWSWIRE) -- Vera Bradley, Inc.
(Nasdaq:VRA) today announced that Robert T. Wallstrom has been appointed President and Chief Executive Officer and a member of the Board of Directors, effective November 11, 2013.
Bags and Luggage in the US. Executive Summary As people continue to increase their inventory of portable electronics, ancillary accessories such as bags have to be able to accommodate these extra items.
Consumers expect more security to protect their expensive new electronics. Bag companies tout the numerous features and pockets which are specially created to house these electronics. For backpacks, laptop sleeves are a necessary component, and will help to drive the anticipated 5% constant value CAGR in the forecast period. A small but growing trend is for accessories to include charging capability for the various gadgets people carry with them. Coach remained the top player within bags and luggage in 2012, with a 16% value share. Michael Kors has been around for over a decade, but recently experienced explosive growth. Samples (FAQs about samples): Sample Bags and Luggage Market Research Report Sample Bags and Luggage Data. Vera bradley - Summon at Brunel University. Abstract During last two decades, within the process of transition, the socio-economic reforms in Republic of Macedonia reflected on the national health care system.
The objective of this article was to identify workplace stressors and factors that influence quality of care, from the perspective of health professionals (HPs), and to understand how they were linked in the context of such social circumstances. A qualitative research based on focus group (FG) methodology was conducted in a general teaching hospital. Two main topics were the subjects of discussion in FGs: workplace stressors and factors that influence quality of care, from the HPs perspective. Six FGs were conducted with a total of 56 HPs (doctors, nurses, interns, and residents) divided into two sets of three FGs for each topic separately. Publication Title British Journal of Health Psychology Genre. Find Industry reports, Company profiles and Market Statistics.