YouTube. The Altimeter Blog. Book Review: Grouped by Paul Adams. I had the pleasure of meeting Paul Adams at a marketing conference earlier this year, where he gave a stirring lecture on the social web.
Within a few minutes, the crowd was mesmerized and his talk was the highlight of the day. He delivered a clear message that there was promise for marketers in social, and to be successful, there were some key principles to adhere to. Ever since then, I’ve been thinking about how to create content and experience that really means something to the people we’re trying to reach. Facebook.