SocialMedia

Mashable. Tumblr was billed as the linchpin for a new and improved Yahoo, or at the very least a much-needed “hip replacement” for the aging Internet giant.

Tumblr was everything Yahoo wasn’t: Trendy, influencing pop culture, coveted by millennials, brands and celebrities, a place for passionate communities. And it was growing fast. ★Tumblr – [Medium] 2016/09 [Dailydot] The Complete History of Social Media. It’s 10pm.

Do you know where your friends are? Actually, probably so. Thanks to dozens of social networking apps in the palms of our hands every waking hour, the world is more connected than ever. Nearly three quarters of online adults in America use social media; that number leaps to almost 90 percent for the 18-29 age bracket. 2016/03 [guardian] I am funnier and franker on Google chat, but what’s the truth about instant-message me? Right now, I have five chat windows open on my Gmail.

Four individual, one group. 2016/02 5 trends that will change how we use social media in 2016. It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early adopters.

Snapchat fully shed its reputation as a niche network and now counts more than 200 million active users. Meanwhile, video dominated social headlines, with Facebook users now logging an estimated 8 billion video views a day (even more than on YouTube, by some counts). 2016/08 [Wired] Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens. For teenagers these days, social media is real life, with its own arcane rules and etiquette.

Writer Mary H. K. 2016/05 Reddit’s indecipherable Stonehenge The strange and twisting case of r/A858 #Reddit. A little more than five years ago, a previously unused Reddit account began posting seemingly random strings of numbers and text in a new subreddit it had created.

2015/12 [Fusion]　The sad economics of being famous on the internet. 2015/08 An Honest Look at Social Media for Artists. Guest blogger Jeff Mueller has used social media extensively to further his career as an artist.

He shares his strategies, frustrations and results. For artists, social media is a different animal compared to how it functions for regular online businesses. Countless people are using social media, and they are utilizing steadfast “Gary Vaynerchuk type” techniques. Vaynerchuk has made his living teaching large companies how to take advantage of social media. 2015/04 The World's 21 Most Important Social Media Sites and Apps in 2015. The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age.

Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook. That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of. 1. Twitter. Tumblr Has a New CTO: Brian Murphy From the New York Times - Recode. 2016/06 [Dailydot] 12 best Tumblr tips and tricks you probably don't know. Compared to the other big social media platforms, Tumblr can best be described as “idiosyncratic.”

While the basics are intuitive and easy to understand (how to post; how to follow other users), you can spend years on the site without discovering some of the lesser-known features and shortcuts. Tumblr has a tips page, but most users don’t know it exists, and it only scratches the surface of useful advice—for example, the fact that you can display your tags in chronological order, or browse your dashboard using keystrokes instead of the scroll bar. Otherwise, Tumblr users have to rely on luck and word-of-mouth to find the site’s more obscure tips and tricks.

Below, we present some of the most useful functions that Tumblr users have unearthed over the years, along with the best advice from Tumblr’s own shortcuts page. 1) Allow anyone to reply to text posts on your dash Tumblr. 2016/03 [Forbes] Why Yahoo Is Writing Off Tumblr's Goodwill? In the fiscal year 2015, Yahoo!

Wrote down $ 4.5 billion in goodwill, which included $230 million for Tumblr. The company had acquired Tumblr for $1.1 billion in 2013 and accounted $730 million towards goodwill. After the partial write off in 2015, Yahoo’s FY 2015 annual report states that the company may consider writing off the entire amount of goodwill of Tumblr on its Balance Sheet. While Yahoo named Tumblr as it one of its three major products going forward, the segment could not meet its $100 million revenue target for 2015. 2016/02 The Secret Lives of Tumblr Teens. At Tumblr headquarters, I found myself in a contest of name-dropping teenagers’ URLs, much the same way people dropped indie rock bands in college. Danielle Strle told me about Cornputer; I had to tell her that Heckacute had gone password-protected. “Oh my God, you know Pizza?” Strle said. “Yes. Oh my God, I love Pizza,” I said, “Tell me about Pizza.” I had been trying to interview Pizza for a year before her blog disappeared in August 2014.

2016/02 [NPR] Tumblr Teens Cash In On Social Media. Social media superstars. How Internet-savvy teenagers are earning fame and a lot of money online. Some of the most striking voices in American social media today are voices of users still in their teens. Sometimes barely into their teens. 2016/01 [Matter] The 80/20 Rule. The 80/20 Rule When you put your life online, people think they know 80% of who you are. But internet personas are really only 20% true. A few years ago, when I was single and desperate to find a boyfriend, I asked my friend Amy if she thought my blog made me undatable. She didn’t have an answer, but she did share an anecdote. After Amy and her friend Max met me at a book party in SoHo, she received an email from a friend expressing his surprise that we had become friends. 2016/01 [Quartz] Can Tumblr save Yahoo? The short answer is, no, of course, nothing can save Yahoo. 2013/07 Tumblr Shuts Down Popular Blogger: Who's Next? Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material, it can -- and will -- shut down your account, erasing everything you’ve ever posted.

That’s exactly what happened to a popular blogger who goes by the name Bohemea. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. 2013/05 [DailyDot] 5 reasons Tumblr is doomed if Yahoo buys it. Aja Romano contributed to this report. 2015/02 If you've noticed Pinterest feed changes messing up your experience, we've some tips on how to fix it - and a lot of thoughts on why you really can't. 2014/12 6 Pinterest Mistakes You Do Not Want To Make If You Want A Big Audience. 2014/10 [Matter] Etsy’s Trying to Fix Tech’s Women Problem. Why Aren’t You? – Medium. 3 YouTube Personalities Reveal the Secrets of Their Successes. YouTube is no longer the simple video-sharing platform it started out as. Bringing in over 2.9 billion hours of video streaming per month, the website has quickly become a medium through which content creators can achieve online fame and financial success.

Some “YouTubers,” like PewDiePie and Michelle Phan, even pull multi-million dollar salaries from their channels. In an effort to fully grasp this revolutionary enterprise, we interviewed three unique YouTube personalities with engaged, almost tribe-like audiences. Sunny Lenarduzzi, an “actor turned journalist turned entrepreneur,” posts weekly social-media and video marketing tutorials as well as travel diaries and behind-the-scenes vlogs. Related: How to Start a YouTube Channel A brilliant public speaker and marketing master, Sunny offers one-on-one coaching sessions for aspiring speakers, new YouTubers and entrepreneurs. Q: What was your biggest challenge in starting a YouTube channel? 5 Vital Considerations When Choosing Your Web Hosting Service.

Let’s say your small business has an amazing product, your sales and customer service teams are exemplary, and you have powerful marketing that drives customers to your website. Despite all that, without a reliable web host to deliver a stellar online retail experience, people are just a click away from supporting your competitors. Even major corporations aren’t immune to challenging website issues. As CNBC reports, during Cyber Monday in 2015, Target’s website crashed, resulting in not only loss of sales, but in negative sentiment spread through social media.

In 2018, worldwide retail sales will reach more than $28 trillion so it’s vital your business has a strong web strategy.