5 Things You Should Never Say While Negotiating. How to Pitch: 6 Things You Must Know. I get dozens of pitches every week from PR professionals and business owners who hope to get products or services featured in an article.
I can’t blame them for trying; Inc. has a huge global reach and the resulting exposure would be great. Too bad most of those pitches are terrible. If you’re looking for press, forget the formulaic, cookbook approach to crafting a winning media pitch. That approach may result in coverage in a few outlets—but not the ones you really want. Let’s pretend you’re pitching me. All About Marketing. Guidelines for developing, marketing and evaluating nonprofit programs are included in the book Field Guide to Nonprofit Program Design, Marketing and Evaluation .
The vast majority of the guidelines apply to for-profit marketing as well. Sections of This Topic Include.