What’s The Deal With? – Snapchat. Released less than six years ago, Snapchat has morphed into a legitimate platform with which brands can promote their products.
How legitimate? According to the company’s own IPO documents, there are 158 Million people using Snapchat every day, with an average user checking the app 18 times over the course of each day. The really interested statistic is that while slightly less than half of all Facebook users are under that age of 34 the same demographic of users on Snapchat represents more than 70% of the total users.
Snapchat is incredibly popular with younger users, and if your brand relies on so-called “millennials” then you should consider using the up-and-coming platform. From a local perspective, Newpath WEB provides online marketing in Melbourne, and we haven’t seen a whole lot of brands jump on the Snapchat train. How it Works Snapchat more or less works just like any other social media platform: you build an account and go.
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Android’s App Store houses over 1 million applications, so you’ve got to stand out. This is where we come into play. As of March 2013 Android has taken the lead as the most widely used mobile platform by having a 64% share of the global smartphone market. We offer app development for the latest Android software, over the multiple different devices Android has to offer.
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