Zynga. Economics. Twitter Crushing Facebook's Click-Through Rate: Report. What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email? According to a new report by marketing firm SocialTwist , Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages sent using the company's Tell-a-Friend tool, a widget that lets users share sites through social media. In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. However, when it comes to click-throughs, social networking sites are far more effective, accounting for more than 60% of the market share.
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