MyThings. ReTargeter. Criteo. Struq. Q&A: Struq CEO Sam Barnett on retargeting. Retargeting is now a common advertising tactic for online retailers and, like many people, I'm often followed across the web by a pair of trainers I looked at earlier that day.
We interviewed behavioural targeting provider Struq about the various issues around retargeting... Behavioural targeting is a bit of a minefield. Can you simplify the key points that you feel people need to be aware of? Behavioural targeting is about audience buying: advertisers show users generic ads according to an audience platform’s profile data.