Location Based Marketing
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Facebook Deals ... checking in for bargains? Photograph: Suzanne Plunkett/Reuters Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones. Launched in the US last November , Facebook Deals lets users 'check in' to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones.
Placecast is a provider of location-based advertising that we’re great fans of here at GoMo News – because it uses opt-in SMS to power the ads. No one needs a smartphone to use this service. And today we can reveal that UK operator O2 has signed an important contract to re-sell Placecast services as a white label service to clients in the UK. We spoke to Placecast CEO Alistair Goodman to get some more details.
Loopt, the mobile phone based friend finder service, is preparing to launch a new location based mobile advertising system that will be able to target consumers based on where they are. The Reward Alerts technology uses tracking features in modern mobiles to locate users and Loopt then sends advertisements and coupons for nearby businesses. Customers using the Loopt app on their apple or android device will be instantly notified of any deals or sales in their area. To receive alerts, customers simply have to download the application to their phone. Then, when they find an offer they like, users can present that offer with its unique code at the appropriate business.
In the real estate industry, the mantra “Location, location, location” looms large. Pretty soon, that refrain may be much more commonplace in the advertising world. A new study by technology research firm ABI Research predicts that businesses worldwide will spend $1.8 billion on location-based advertising—think Foursquare and Facebook Places —in 2015 as a slice of their mobile marketing budgets. That’s up from the $42.8 million projected for 2010. It’s still early in the location-based game, and there’s no “right approach” to location-based advertising, said Neil Strother , practice director at ABI Research. “This remains a very fragmented market that is full of experimentation,” he said.
Google, the world's largest search engine and the owner of the world's largest online advertising platform, has been granted a major U.S. patent for "determining and/or using location information in an ad system." In other words, Google now owns a key patent for location-based advertising. The patent , which was first discovered by Venturebeat , was filed nearly seven years ago, in September 2003, but was only granted last week. Since then of course, location-based advertising has boomed with companies such as AdMob ( acquired by Google ) and Quattro Wireless ( acquired by Apple ) leading the charge. That patent itself focuses on making sure businesses can better target their ads based on location information so that they can do things such as price arbitration (e.g. figuring out prices for items near you and getting the best deal).
By SPENCER E. ANTE Start-up Foursquare Labs Inc. has a large user base and a $600 million valuation, but unlike social-media stars Zynga Inc. and LinkedIn Corp., LNKD -2.03% it has a big hole on the revenue line. Now, the service, which lets users announce their location to friends by "checking in" at bars, restaurants and other venues via cellphone, hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and AT&T Inc. T +1.42% to its 10 million users.
Foursquare just announced a new feature that could be embraced by users who are tired of checking in—and, eventually, by advertisers. As described in a company blog post , Foursquare's Radar turns the app into a location alert system, even before you've checked in somewhere or opened the app. So you can get alerts when a group of friends has checked in nearby, or when you're near a location that's on your To-Do List. From a user's perspective, this seems like an elegant solution to a problem that co-founder Naveen Selvadurai discussed earlier this year: Using Foursquare would be easier if you didn't have to check in all the time, but constantly sharing your GPS coordinates with friends isn't very meaningful (and it's a little uncomfortable from a privacy perspective). With Radar, Foursquare can always provide useful information based
Exclusive: Location-based mobile advertising company JiWire has raised $20 million in new funding led by Trident Capital with Comcast Interactive Capital , Draper Fisher Jurvetson , Panorama Capital , and Norwest Venture Partners also participated in the financing. With the current funding, JiWire’s total capital raised to date is $45 million. JiWire offers a highly targeted, location-based advertising platform that runs across Wi-Fi and mobile for devices such as iPads, smartphones and laptops. Through partnerships with more than 40 public WiFi networks, 30,000 venues and 60 airports, its ads reach more than 40 million people a month. JiWire also has advertising relationships with more than 200 location-based mobile applications.
Patent Provides Poynt Corp. with Industry Leading Intellectual Property and Protection Covering the Delivery of Mobile Coupons and Offers CALGARY, ALBERTA--(Marketwire - Jan. 12, 2011) - Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a leading provider of mobile local search services, announces issuance of a third patent in the Company's portfolio of patents, claiming priority before the year 2000, for delivering location-based offers and coupons to mobile smartphones based on GPS location and user profile. The new patent marks an important protective feature and barrier to entry for competitors of the Company's location-based search model, allowing for the delivery of location-based, personalized offers and automated notification of those offers.