eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion. Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent. That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015. What is driving this growth is display advertising. Brand-friendly ad formats such as banner ads, sponsorships, and video ads are all growing even faster than search. Here’s how that $31.3 billion is estimated to break down in 2011: Search: $14.4 billionBanner ads: $7.6 billionClassifieds: $3 billionVideo ads: $2.2 billionRich media: $1.7 billionLead gen: $1.4 billionSponsorships: $900 millionEmail: $160 million.
Getfile/files.posterous.com/4pppp/SvamPBTBFxgxfH22nqGYvzve4VjVx8dGhPOQq4cgwX2VEM1o5UUO0A6xR0EI/Global_Media_Intelligence_Repo.pdf. Mobile Shines Amid Rising Digital Ad Spending. For many advertisers and marketers, 2010 brought a welcome return to growth after the global recession. 2011 was widely expected to continue this positive trend, but in several major markets—including the US and UK—the specter of a double-dip recession is casting a dark shadow over businesses and consumers. Such turbulence typically puts the brakes on advertising spending to some degree. But global ad spending will still approach $500 billion this year, eMarketer estimates, and digital advertising will remain a star performer following a 2010 in which growth in online ad spending outpaced all other platforms in most mature markets. eMarketer estimates North America will continue to draw the greatest share of online advertising spending of any region, with over 40% of the worldwide total.
Western Europe’s share of online spending will decline as emerging markets in Asia-Pacific, Latin America and Eastern Europe up spending.
Microsoft. Yahoo. Google. Europe. US. Show Me The Stats: Online Display Advertising Market Size | Roar of the Crowd. Display Spending Begins to Catch Up with Search. Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars. In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind.
The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising, set to grow by at least 34% every year through 2014. Banner ads will experience more moderate gains of between 7% and 16.2% annually, while rich media spending will stagnate. In 2010, eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads. Keep your business ahead of the digital curve.
Total Worldwide Ad spending. Global Advertising Industry Market Research Report. Show Me The Stats: Global Advertising Market Size in 2011 | Roar of the Crowd. Www.neoadvertising.com/ch/wp-content/uploads/2011/06/2011-MAGNAGLOBAL-Advertising-Forecast-Abbreviated.pdf.