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Online ad spending keeps ramping up thanks to an upswing in display advertising.
The online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia .
Industry Analysis & Industry Trends Although growth is imminent, the Global Advertising Agencies industry's five-year performance was significantly slowed by the recession and its effect on consumer spending and corporate profits. In 2008 and 2009, many companies cut marketing budgets in order to mitigate profit declines. As the economic outlook brightens over the next five years, marketing budgets will expand and companies will begin to invest in new advertising campaigns. The industry will continue to experience growth in emerging markets and digital media, which have both grown solidly in the past five years... read more Industry Investment
According to eMarketer’s latest report, the global advertising market size is continuing to grow despite the recession.