How Google Algorithm Changes Are Impacting Marketing Processes. Ever notice how you have to go back and make changes to your website each time Google makes an algorithm change or adds a new algorithm? Some of the most significant changes since 2008 impacted not only websites, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary.
Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. We will review a few of the more prominent algorithm changes by Google and what organic marketing impact it has had on business. Google Algorithm: Content Relevancy The Change: Around 2008 it started with the Content Relevancy algorithm bringing upon per-page optimization. 32 Ways to Trip a Google Spam Filter. Google spam penalties can be automatic or manual. With manual penalties, you'll probably be informed by way of notification in Google Webmaster Tools.
Unfortunately, you may not always know you've tripped a spam filter, especially if the penalty is algorithmic. Those penalties are often more challenging to diagnose because they can be keyword specific down to the page level of a website. Ever wonder how or why your website lost its once favorable rankings in Google? Here are 32 ways to potentially activate a Google spam filter. Register a domain with a trademarked word in the name with the intent of profiting off of ad revenue by "repurposing" content scraped from a rival site.Register a domain name that is a misspelled version of a popular website, brand, or online rival in an attempt to misdirect search referred traffic.Surreptitiously place affiliate cookies on computers when viewing or sharing content on the site. Penguin 3.0 is Coming Soon. Will Your Site Survive? HOT NEWS: The Google Penguin 3.0 Update launched late October 17 Google Penguin 3.0 update timeline Friday: SEOs started to notice changes to their rankings and murmurings started on Twitter Saturday: Twitter blew up with #Penguin3 and #PenguinUpdate tags trending in the SEO community Sunday Morning: There were still thoughts that this was not the Google Penguin 3.0 but Google Panda 4.1 with extra teeth Sunday Afternoon: Confirmation through Barry Schwartz Monday: Some recoveries, some people feeling disappointed general confusion from Google as to the whole process.
A US Real Estate company we did a Google penalty case study with here say they recovered (congratulations from the whole team to Elika Real Estate and our Certified LRT Professional Andrew Edwards) Monday Night: Barry concludes that the Penguin 3.0 rollout is done and this comes from a video from John Mueller Barry posts this update to his Google+ account and there John comments that he might have spoken too soon.
Christoph C. 25 Clever Twitter Keyboard Shortcuts. After a Link-Based Penalty is Removed, Will Your Traffic Increase? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools? Or perhaps, you haven't received a message, but have seen something like this in your analytics: If you've received a traffic drop because of a link-based Google penalty, the results can be devastating.
There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? If you are looking for good information on understanding these penalties and how to do the work to remove them, here are some good articles: The Difference Between Penguin and an Unnatural Links Penalty Lifting a Manual Penalty Given by Google Penguins, Pandas and Panic at the Zoo How WMPU Recovered from the Penguin Update 1. 2. 3. 1.
The message from the screenshot reads: Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest! Econsultancy Blog Decides To Nofollow Guest Blog Posts. Based on all the guest blogging for SEO being dead and sites being penalized over guest blogging, the Econsultancy blog has decided to nofollow all guest blog contributions. Econsultancy, in my mind, is a respected blog on internet marketing topics. The content quality, both editorial and contributed, always seemed very high to me. For them to make this move makes me wonder. They said they "want to play it safe," but is the move a way for them to get attention and links?
It worked here. Either way, I don't blame them for going that route. But this is a question many blogs and news sites are asking themselves.