Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
All too often I see content strategies that: Look at what people are searching for (keyword research). Create landing pages for as many keywords as possible. Write gobs of (often meaningless) keyword-optimized content. This is a typical old-school SEO strategy, but what about audience (visitor) intent? There's a lot of focus in SEO around optimized landing pages (as there should be). Content, on the other hand, is more than just optimized landing pages. How to Conduct a Content Audit on Your Site. How to Prepare for Your Content Audit. If you have experience performing content audits, you know.
You know how arduous it can be, the mental energy required, but, also, the payoff. You've experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future. But if you've never performed a content audit before, well, you don't know.
But you will. How to Get SEO ROI From Content Marketing. Top Tips For Optimizing Your Content: 9 Experts Weigh In. As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow.
With that, content optimization is becoming increasingly important, as even great content can’t produce results if your audience doesn’t find it. However, many publishers struggle with content optimization and finding the balance between optimizing your content for search and for the audience the content is intended for. I’ve asked 9 experts to weigh in on their number-one tip for content optimization, as well as the top optimization mistake they see publishers make. How to Easily Double Your Traffic from Social Media. Many businesses are publishing content as a way to build their audiences and increase traffic to their websites.
However, they may not be getting everything they could from each piece of content they create. If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once. Sounds pretty simple, right? Let’s take a look at a hypothetical example: Immediately after publishing a new blog post, we promote that post on social media. 3 Strategies to Keep Your Website Relevant to Google.
Just after Google announced that its new search algorithm, Hummingbird, had taken flight, SEO professionals began trying to figure out what it meant for them and their clients.
Hummingbird marks the biggest overhaul of the algorithm since Caffeine in 2010, affecting 90 percent of searches. The latest update is able to better interact with the user, as it can now more accurately understand the subtleties of human language to produce relevant results. As Google can now interpret users’ long-tail search queries better than before, SEO professionals should focus on creating content that satisfies those queries. Here are some ways to adapt to the changes: 1. 7 Top Content Marketing Assets You Need to Promote. Content creation is a significant investment.
According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last year. That’s an awful lot of money spend on content, especially if you don’t plan to make sure it will reach its intended audience. Enter promotion. It’s no secret that content creation and promotion strategies should go hand-in-hand. Together, the two are crucial for executing engaging content marketing campaigns.
Many marketers are likely held back by weak promotion strategies that are lacking (or nonexistent). How To Get Your Content Linked To From Top-Tier Websites. Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign.
In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it on their website or share it across social media. In reality, it doesn’t always pan out like this. I speak with tons of business owners that say the same thing to me: “Matt, we’re creating a load of articles on our company blog, but nobody seems to read them, never mind link to them!” If you’re one of the many business owners in this position, don’t worry. For me, community building is far more powerful than link building alone. I’ll tell you: not many. Take this animated infographic, for example. PSA: The Topics You Include On Your Blog Must Please Google. Have you thought about branching out in different directions for your blog content?
It might not be a great idea if you’re worried about staying on Google’s good side. No, it would appear that you need to stay focused on what you’re already known for, or at least stay within the confines of what Google thinks your site is supposed to be. That is when it comes to having guest authors on your site. This seems to be the message Google is sending with a recent Twitter exchange between Matt Cutts and a respected SEO who found himself penalized. The 6-3-5 Method of Brainwriting - 108 Ideas in 30 Minutes. Ideas generation.
That’s one of the toughest challenges we face in content marketing. If you have a ton of different clients in a host of different niches, you are effectively in need of a seemingly endless stream of creative ideas and inspiration for content marketing projects. Once you know your objectives and your audience inside out, the problem faced then is having enough creative ideas to narrow down to handful for potential development. I’m a fan of group brainstorming sessions in many cases. They can, under the right circumstances (and with the right level of moderation) prove effective. Brainwriting – 6-3-5 Method Cue the 6-3-5 method of brainwriting, a technique dating back to the 1960s. The idea is that this method should help find solutions to problems in a more organised fashion.
How to Build Traffic to a New Blog. Your blog is all shiny and new and you are so excited to engage with the online world.
Now…how to get people to read it? This will take an enormous amount of time and energy– probably a lot more than you even spend writing– so don’t get discouraged if it doesn’t just happen. Here are 20 strategies for developing a blog following. Though everyone wants to be the next “viral” hit, most of us have to build a base of readers using the slow and steady method. It takes work, time, patience, and a bit of luck!
Before I begin, there is one disclaimer. 1. 100+ Clever Blog Post Title Templates That Work. You’ve probably heard this a lot of times. But YES. Content Outliers: Learning from the Web's Most Viral Content. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Let's start with some questions. Do you want coverage for your brand in major publications? Do you want significant increases in your backlink profile? How To Be a Great Storyteller [INFOGRAPHIC] #storyteller.
Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles. Why I Don't Write Much SEO Anymore. How content marketing going to boost search engine rankings in 2014? 117 Flares Twitter 85 Facebook 10 Google+ 18 Pin It Share 1 1 LinkedIn 3 inShare3 117 Flares × There is no single way to achieve desired results and objectives from your marketing efforts whether its SEO, Social Media, Paid marketing or mobile marketing but content marketing covers nearly everywhere and it is the key that holds within your Digital Marketing Strategy. Content marketing + digital pr. Content Promotion & Distribution Cheat Sheet.