Landing pages. Targeted Email Marketing: A Must In Today's Internet based Environment. Today, you cannot be competitive by just having a website.
You need to also have the best email marketing service available, because your competition does have it. You have to consistently touch your clients in order to stay in front of them. If you think the other businesses you're competing with haven't looked into email marketing, you might want to think again. You can't afford to ignore what your competition is doing.