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Using social media across cultures
Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn.This neat little infographic from Endelman Digital maps out the social media habits of internet users all across Asia. The data used comes from PC-based internet users only, leaving out the very substantial chunk of Asians staring at the internet through their phone or at an internet cafe. But anyway, it's pretty to look at, and gives a nice clear peak at user habits, as well as Facebook 's slow and steady world domination . ( Penn Olson points out that Facebook actually does surpass Wretch in Taiwan, with 58% online penetration.) It's clear that video viewing eats up the lion's share of Asia's time online, while blogging falls a close second in most countries. Interestingly, China has the lowest percentage of social networking usage of all 13 countries listed (I can't decide if this is surprising or not.) But more importantly, how do you measure how much time Chinese users eat up reading online novels?
