Marie Claire Goes Native for April. Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue. Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April.
Rate-card value: north of $2.2 million. All three versions of the watch—the luxe 18-karat gold model, a sports watch and the leather-bound standard edition—are featured in the magazine's "Spring Fashion Blockbuster," and the images we've seen so far look appropriately stylish. (Scroll down to see for a sample of pages from the ad section.) The sleek, angular devices are tastefully displayed in classic Apple style against plain white backgrounds. In one shot, the watch's face appears to rise from a milky mist, the muted hues of its app icons signaling its time has arrived. More than anything, these arty abstractions resemble jewelry advertising, with the Apple Watch cast as the latest shiny bauble for the tech-crazed masses. Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings' In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.
Her death is referenced clearly and heartbreakingly on limited-edition covers of the February issue of Cosmopolitan magazine in the U.K. to raise awareness about so-called honor killings—in which a person is murdered by a family member for bringing what the killer believes is shame upon the family. Hearst's TrendingNY Begins Test Run. New York women will be getting a pleasant surprise on their way to work this morning.
Starting today, Hearst will begin handing out copies of its newest print product, a free weekly magazine called TrendingNY, at commuter hubs throughout the city. TrendingNY’s test run will last for four issues, with 50,000 copies of each being distributed between Mondays and Wednesdays of each week. The 48-page magazine is targeted at millennial women, whom Hearst hopes to reach at subway stations in neighborhoods popular with young professionals, like the East Village, Williamsburg and Astoria. Risque-promotion-prompts-outcry-from-lands-end-customers. There Are More Scented Ads in Magazines this Year. Magazines have been more fragrant than usual this year.
During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar. The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. New magazine launches outnumber closures. In the first half of this year, new magazine launches more than tripled magazine closures.
During the first six months of the year, 93 new magazines launched and 30 closed, according to MediaFinder.com, similar to the first half of 2013 when 97 magazines launched and 29 closed. New magazine launches were led by regional interest titles, with six falling in that category, including the Nashville-focused magazine 12th & Broad. Among the closed titles, 13 were automobile magazines from TEN: The Enthusiast Network, formerly Source Interlink Media.
HSBC Buys Out New Yorker Print, Digital Editions. This week, The New Yorker is getting its first-ever multi-platform ad buyout thanks to HSBC.
The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, tablet and phone editions of the magazine’s June 30 issue (on newsstands today) as well as a good chunk of its website. “HSBC wanted something that would be high visibility, would reach thought leaders and high net-worth individuals, and would really reframe the conversation about how people think about finance,” said Lisa Hughes, vp, publisher of The New Yorker. Why I Still Love Print Media : Coconut Headsets. Posted on June 21, 2014Filed Under Critical Thinking | Reading this article about why print journalism still mattered inspired me to give my own take on this issue.
Since this is a digital format, let me be short: digital media promotes breadth over depth, is less efficient to consume, and lacks the serendipitous aspects of print.. Now for the longer version. I still get a paper version of the Wall Street Journal and the Financial Times every day. Pin by Jessica Alessandra on Advertising - Print.
This "Game Of Thrones" Ad Is The Best Print Ad Of The Year. Such a simple concept, but so powerful. #Ad ... Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide. Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature.
Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.” Each ad's fine print says "actual Google search on 09/03/13. " While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches. Since its creation, autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd, but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them.
Duracell: Hippie. McDonald's: Unbranded, French Fries. TEDxBuenosAires: Lennon. Valentine's Day Campaigns. Advertising - Guerilla / Genius. Choose one or the other. Never both. Ingenious design. #Print #Ad. Surlat Milk: Rider. Advertising - Print / Playtex for Difficult Little People #Advertising #Print #Ad. The 10 Sleaziest Ads Of 2012. Swedish Toy Catalogue Delightfully Reverses Genders in Toy Ads. Advertising - Print / So simple, yet so good. Advertising - Print / Land Rover: More Pull #Advertising #Print. 37 Creative Shoes Advertisements at DzineBlog.
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We recommend MediaTemple for web hosting. Use Code MTLOVESDESIGN for 20% off Creative advertisement always attract customer and it is very important to create very creative ad poster. Jessica Alessandra: Obsessed with this Trident... Jeans Ad Sparks Controversy. Do Levis Models Come in Any Other Sizes? Levis jeans ad sends a mixed message, say critics.
(via Copyranter)When it comes to selling clothes, size matters. A campaign for Levis Curve ID Jeans was banking on it, until it backfired. The line of customized shape-fitting denims boasts in a print ad, "hotness comes in all shapes and sizes. " But underneath that message of empowerment, are three models with very similar, slender body types. Aside from slight differences in backside protrusions, none of the models reflect the size 14 shape of the average American woman. Check out another ad campaign sparking outrage. "The company doesn't seem to understand what 'different' means," added Jezebel's Anna North. In a call to Levis, a spokesperson told Shine that particular ad is actually from last year.
Levis newest campaign for Curve ID. Jess Alessandra.