Butterfinger Plans to Take on Reese's With Super Bowl Ad. DieHard Battery. Moving Google Maps Ad Shows How Man Found Long Lost Family. An Open Letter to Young Female Creatives. Five Things I Learned During Advertising Week 2013. Motorola 'Lazy Phone' Campaign Tops Viral Video Chart. Hope Soap: Toy. Why A-B InBev, MillerCoors Are Losing Share; How To Fix It. Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film.
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign.
In fact, it enhances the formula by adding a gaming component, too. Like the acclaimed, award-winning "Back to the Start" campaign, the new effort, called "The Scarecrow," is another grand statement from the restaurant chain about the world of industrial food production. The centerpiece is a free, arcade-style adventure game for the iPhone and iPad, supported by an animated short film of the same name. Diesel's New Ad Campaign Features A Model Who Is Both Topless And In A Burqa. Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine. During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format. The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs.
Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions that ESPN Monday Night Countdown viewers will see throughout the 16-game season. “We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” said Scott Hudler, vp of global consumer engagement, Dunkin’ Brands. “Everyone is multitasking while watching TV with their phone, tablet or laptop. While Dunkin’ Donuts’ Vine play is new, other brands have similar TV campaigns in mind. Super Bowl Ad Chart: Who's Buying What in Super Bowl 2014. Meet The Richards Group's 71-Year Old Intern. Guy With Skittles Teeth Gets French Kissed and Robbed. Back to School Funny Staples Commercial. Kia Hamsters VMA Performance Bests Miley Cyrus' Twerk Disaster.
It's the campaign that takes a licking and keeps on ticking.
When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. Kraft Recipe Maker: Your Own Show. The 20 Funniest Job Search Ads. Coca Cola creates a personalized road in Israel. Meet The Coolest Talking Tiger Advertising Has Ever Seen. This recycling bin is following you. Update (Aug. 12): City of London halts recycling bins tracking phones of passers-by Recycling bins in the City of London are monitoring the phones of passers-by, so advertisers can target messages at people whom the bins recognize.
Renew, the startup behind the scheme, installed 100 recycling bins with digital screens around London before the 2012 Olympics. Advertisers can buy space on the internet-connected bins, and the city gets 5% of the airtime to display public information. More recently, though, Renew outfitted a dozen of the bins with gadgets that track smartphones. The idea is to bring internet tracking cookies to the real world. Here, an image from Renew’s marketing materials makes it plain: Adland : Wax on. Wait how does it go... Publicis-Omnicom Is Good for Small Agencies. What Happens When Ads Are Stripped of Their Logos? Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts Unknown.
Vibrating Train Windows Transmit Ads Directly Into Your Head. Billboards.
Radio ads. Pop-up banners. You see and hear advertising everywhere these days, and a new concept literally bring ads into your skull. Sleepy commuters in Germany, who rest their heads on public train windows, have recently gotten a surprise when they heard an ad that no one else can, as explained in the video above. Here's Microsoft's Latest Ad Slamming Apple's iPad. Meet America's 25 Biggest Advertisers.
The Best TV Commercial From Cannes That You Never Saw Before. Agency Founder David Deutsch Dies at 84. David Deutsch, the founder of the agency now known as Deutsch, died Thursday from natural causes.
The 84-year-old launched David Deutsch Associates in 1969, with Oneida as a flagship client, and the boutique became known for its sophisticated creative for prestige brands like Crouch & Fitzgerald and Letts of London diaries. In 1983, his son Donny joined the agency, ushering in the next generation of management at a print agency that would be reinvented as an integrated advertising and digital agency that expanded to Los Angeles in 1997 and became part of Interpublic Group in 2000. Chowder Produces a Children's Book to Save the Coral Reef. Grab the kids first, and the adults will follow.
In a nutshell, that’s the strategy behind Chowder’s move to produce a children’s book, Tuke the Specialist Turtle, as the agency seeks funds to preserve and restore coral reef. Proceeds from the colorfully illustrated book, which comes out July 1, will benefit the Coral Reef Conservancy, the public face of the Central Caribbean Marine Institute and an agency client. “Sixty percent of the world’s coral reefs are dead or declining. This year's 2013 Cannes Lion for Innovation represents the 10th new category in 8 years. Call it category creep.
Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the 13 years before that. No one would deny it is important to showcase new types of work. Cheerios' Interracial Ad Spiked Its Online Branding by 77% Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands. Per Kontera , the YouTube trolls who spewed ugliness and/or hatred under the comment section of Cheerios' "Just Checking" video —which depicts a mixed-race family—seemingly did the cereal a marketing service. From May 28 (when the spot launched) to June 5, cross-Web brand exposure was up 77 percent compared to the week before, according to Kontera's research. The San Francisco-based content marketing firm also compared Cheerios to how often consumers were viewing the content of eight other breakfast cereals, among them Rice Krispies, Cap'n Crunch, Wheaties, Special K and Honey Bunches of Oats.
Apple to Sell Audio Ads on Upcoming Streaming Music Service. Turns Out Americans Love 'Controversial' Cheerios Ad. Apple May Dominate Market, but Samsung Users Engage More With Ads. While advertisers have a far greater reach on iOS, Samsung users are more likely to engage with ads.
An analysis of mobile ad trends from U.K. -based firm Adfonic shows that while Apple receives a larger share of mobile ad requests, Samsung consistently outperforms the tech giant when it comes to engagement, including clickthrough rates. In 2012, Apple products outperformed every other brand by a wide margin. Now, Samsung tablets could be poised to surpass the iPad: from January to March, Apple's clickthrough rate index went from 40 percent higher to just 18 percent. Samsung devices showed stronger clickthrough rates in every month of Q1, going from 15 percent stronger in January to 70 percent stronger in March. Apple still dominates the market when it comes to impressions: the iPhone and the iPad combined garnered nearly one third of the hundreds of billions of impressions Adfonics sees each month.
Yahoo-Owned Tumblr Unveils First In-Stream Desktop Ads. A week after Tumblr was acquired by Yahoo for $1.1 billion , the blogging platform has announced that it’s cranking up its ad business further. Tumblr will roll out its first sponsored web posts next month, and they’ll be integrated into users’ streams, which until now on the desktop version of the site have only been populated with content posted by other users they follow. Carnival Reviews Its Media Planning and Buying Business. Carnival Cruise Lines is searching for a new agency for media planning and buying.
The incumbent, Havas Media (formerly MPG), is not defending. 67% of Smartphone Would Rather See Ads Than Pay for Premium Content. Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by Tapjoy .
The study further finds that the number jumps to 73 percent when it comes to tablet users. The research company also reports that 70 percent of smartphone users and 53 percent of tablet owners said they were willing to exchange personal information for a premium app download. Young Tumblr Marketers Have Strong Advice for Yahoo. Girl Barfs Up Her Own Dad in Baffling Anti-Drinking Ad From Spain. Karen Kaplan Becomes CEO of Interpublic Group's Hill Holliday. Acceptance. Employees Get Tattoos of Company's Logo in Exchange for 15 Percent Raises. Sega Sued Over Video Game Graphics. Samsung, Wieden & Kennedy Rule Ad Age's 2013 Viral Video Awards. Smug Girl, Ditzy Girl, Muffin Girl. Meet Advertising's Horribly Clichéd Dieting Women. LowLow is an Irish brand of cheese products that have one-third the fat of regular cheese. But rather than produce the typical diet-food advert where women who don't need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising.
In the spot below, we meet the girls from adland: Smug Girl, Ditzy Girl and Muffin Girl. These superficial girls each have their own issues. Nanoblock: Panda. The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head. Marketers are supposed to be the experts on connecting emotionally with customers. Hilarious Dove Commercial Warns Against Using Women's Shampoo. Ford, WPP Apologizes For Offensive Car Ad. Denver Cabs Outfitted With Mammoth Tusks to Promote Museum Exhibit. You Choose: The Funniest Viral Ad Campaign of the Year. Ad of the Day: Velveeta Warns You About Liquid Gold Diggers. In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for women—suggesting it might not all be about pure love but about mileage points instead. The 12 Best/Worst Local Business Taglines.
Toyota's Kaley Cuoco Spot Is the Most-Viewed Super Bowl Ad So Far. Allstate: Mayhem. Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad. For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below) on Monday morning—showing a white Minnesota office worker speaking like a happy Jamaican—it was met with mostly favorable if not particularly ecstatic reviews. Century 21 Serves Life-Stage Housing Needs in Super Bowl Ads. Creative Advertising Ideas 2013.
Advertising ideas come in several flavors. If you own a small business, your "advertising idea" might be a postcard mailer, a radio or TV spot, perhaps AdWords text ads or a print ad in the local newspaper. Gangnam Style's Psy to Star in Super Bowl Ad for Wonderful Pistachios. Career Management - 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills. TAC Road Safety: A place to remember. Ten Great Ad Agencies Of 2012. Hershey Launches Global Media Agency Review. Either The Worst Or The Best Commercial Break Ever. Walmart Is Prroud Of Helpping Employyees Saave Monney.
Adobe - B.S. Detector - (2012) :90 (US. What Brands Can Learn From the 2012 Presidential Election. And Now, Your Wednesday ‘Mad Men’ Rickroll…of Sorts - AgencySpy. 100 Women in Advertising Nominations to Close Aug. 15. Vodka Brand's Window Washers Invite Office Workers Out for a Drink. Ad of the Day: Hanes's ComfortBlend T-Shirts Are Even Softer Than Wearing Kittens. OpenAdvertising - Intro.
Watch 2011's Best Christmas Ads. Digital. Print. Outdoor.