New Media Resources
journalism and media
Nonprofit 2.0 Tips and resources
"CIA Social Media” © Manoocher Deghati //AP/Corbis These days, a nonprofit communicator must be quick. Quick to learn new tools, new technologies—and how to appropriately apply them to his or her organization. But over the past eight years, we’ve seen the rise and fall of social media giants like MySpace, Google Buzz, and Delicious. Those that invested their own and their organization’s time and resources into these tools may have felt burned by the social media bandwagon.
Some newspapers and other news operations are now adopting a "web-first" or "web-centric" approach to organizing their work flow. This means having reporters and editors think first about reporting and producing text and multimedia stories for the web, then writing a text story for the print edition. This also is sometimes referred to as "reverse publishing." It marks a major shift from the old "shovelware" approach of newspapers in the 1990s, in which stories were written first for the newspaper and then shoveled onto the web, often with few, if any, changes.
The fundamental methods journalists use to find stories and engage with sources is changing. On the cusp of the media revolution is National Public Radio senior strategist Andy Carvin and his use of social media and crowd sourcing to tell the story of turmoil in the Middle East ... from 5000 miles away.
The Global Innovation Series is supported by BMW i , a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter. Can a startup go from concept to launch in 54 hours?
When you start to blog as part of a comprehensive social media and digital reputation strategy, you need to know your purpose. Your purpose in writing is not necessarily just a business sale - it can instead be intellectual persuasion, education, entertainment, or maybe it's just a self-indulgent rant to blow off some steam (in some circles that's called thought leadership). Once you know your purpose, you can structure engagement more effectively. Here are a few examples of ways you can create more effective engagement for whatever purpose you are looking to accomplish: Engagement When Educating
A Facebook site for US government agencies I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned so much that I considered a five-part series on the topic, but one post will have to do for now! There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.
276 in Share 50 The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3 ). Now you can have it. For free.
Photo by Darren Hester Note from Beth: One thing I am trying to do with my Facebook Page is to model abundant behavior . My goal is to make it an online space for peer knowledge sharing, but what I hope will distinguish it from spaces is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources.