One World Social Innovation. (1) The Guardian on Facebook.
Nonprofit 2.0 Tips and resources. Four Reasons Why NOT to Use Social Media . . . and Why to Use It Anyway. "CIA Social Media” © Manoocher Deghati //AP/Corbis These days, a nonprofit communicator must be quick. Quick to learn new tools, new technologies—and how to appropriately apply them to his or her organization. But over the past eight years, we’ve seen the rise and fall of social media giants like MySpace, Google Buzz, and Delicious. Those that invested their own and their organization’s time and resources into these tools may have felt burned by the social media bandwagon. Social media can be confusing and overwhelming. At the same time, there is a lot of pressure for nonprofits to embrace social media and engage with donors, volunteers, and supporters using tools like Facebook, Google +, and Twitter.
To Use or Not to Use ... Nonprofit communicators are often skeptical—and rightly so—of the new tools out there. 1. When the Causes application pulled out of MySpace, in 2009, it effectively removed any ability for nonprofits to fundraise using the tool. 2. 3. 4. Really? How to Do It Right. Projects. E-Mediat Presentations. Google+ and Google Products for Nonprofit Organizations Group News.
Clicktivist | Digital campaigning, one click at a time. Jak využít crowdsourcing pro společensky prospěšné projekty. Whats goin on.. Crowdsourcing Quality. Social Media for Nonprofit Organizations Group News. Success Stories. Web First Publishing | The Transition to Digital Journalism. Some newspapers and other news operations are now adopting a "web-first" or "web-centric" approach to organizing their work flow.
This means having reporters and editors think first about reporting and producing text and multimedia stories for the web, then writing a text story for the print edition. This also is sometimes referred to as "reverse publishing. " It marks a major shift from the old "shovelware" approach of newspapers in the 1990s, in which stories were written first for the newspaper and then shoveled onto the web, often with few, if any, changes. Then in the early 2000s "convergence" strategies started to gain traction at some media organizations, with newspapers, TV stations and radio stations partnering to produce content for a website. But producing stories for the traditional news or broadcast products usually still had top priority.
In 2008, the Tampa Tribune moved toward a web-first approach. “People need to stop looking at TBO.com as an add on to The Tampa Tribune. What They Know. Npsocialmedia101.wikispaces. Andy Carvin Tweets the World: Building Networks and the Future of Journalism. The fundamental methods journalists use to find stories and engage with sources is changing. On the cusp of the media revolution is National Public Radio senior strategist Andy Carvin and his use of social media and crowd sourcing to tell the story of turmoil in the Middle East ... from 5000 miles away.
Carvin used Twitter to build a network that now keeps him on top of the news that comes out of the Middle East and in doing so has shown the media industry a new way to be a reporter. The question becomes: is the future of the news industry tied to the technology or is technology an enabler to creating human networks that spread information? There are two sides to this argument.
"It is a collaborative news gathering network," Carvin said on stage at the ReadWriteWeb 2Way Summit at Columbia University in New York City. Carvin considers himself a bit of a pseudo-reporter. Carvin went on a trip to Tunisia and ended up learning the country by backpacking through it. The Changing Journalist. 5 Ambitious Social Good Startups Created In a Single Weekend. The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter. Can a startup go from concept to launch in 54 hours? Startup Weekend is an organization that answers this question with a resounding affirmative, and it does so many times each year in cities around the world. At a typical Startup Weekend, ambitious entrepreneurs, developers, designers and marketers meet up for around-the-clock hacking, beginning on Friday afternoon and ending on Sunday.
As the hacking draws to a close, each nascent startup prepares a presentation and pitches their idea and product to an audience of press and investors. And Startup Weekend is a truly global initiative, with upcoming events in Mongolia, Hamburg, Toronto, San Francisco, Madrid, Boston, Denver and more. 1. Founded: Chicago, 2010 2. 3. 4. 5. Social Media Blogging: How to Create Effective Engagement. When you start to blog as part of a comprehensive social media and digital reputation strategy, you need to know your purpose. Your purpose in writing is not necessarily just a business sale - it can instead be intellectual persuasion, education, entertainment, or maybe it's just a self-indulgent rant to blow off some steam (in some circles that's called thought leadership).
Once you know your purpose, you can structure engagement more effectively. Here are a few examples of ways you can create more effective engagement for whatever purpose you are looking to accomplish: Engagement When Educating Engagement isn’t just getting someone to take the next action. In its purest sense, it’s them giving you their full attention right now in this moment. Engagement When Persuading Persuasion can be done by tossing out 3rd party authority research, facts, and information. Engagement When Entertaining It’s tricky spurring engaging while being entertaining. Engagement in Thought Leadership Pieces. Five Mega-trends: How Social Media is Transforming Government.
A Facebook site for US government agencies I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned so much that I considered a five-part series on the topic, but one post will have to do for now! There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring. Let’s see if you agree. Here are five significant and fascinating trends … 1) The cry for transparency “This is a terrible time to be a control freak” – Hillary Clinton, U.S.
There is a broad recognition that government information belongs to the people and technology is enabling a new wave of sharing. Iceland is looking at social media as a method of “sustainable transparency” through a constant flow of information. Many UK ambassadors are now blogging on a regular basis. I recently had a chance to meet Mr. Steal Eloqua?s Social Media Playbook ? It's All About Revenue. The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web.
It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3). Now you can have it. For free. You don’t even have to give us your email address. Not a single form to complete. Just take it. It contains just about everything you need to know about Twitter, Facebook, LinkedIn, YouTube, Wikipedia, Delicious, Flickr, Google Buzz, Foursquare, Gowalla and blogs. For example: Do you know how to weave Twitter “trending topics” into your communications mix? We are proud of what we know, how we think, the degree to which we empower our team, and the way we approach the social Web. Incidentally, the Playbook also includes The Content Grid, a framework for sourcing the creation of content and marrying the distribution of that content to the viewer’s stage in the purchase cycle.
We Are Media - home. Zoetica Salon Insights: Social Media Measurement for Nonprofits. Photo by Darren Hester Note from Beth: One thing I am trying to do with my Facebook Page is to model abundant behavior. My goal is to make it an online space for peer knowledge sharing, but what I hope will distinguish it from spaces is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources. This is wisdom that is happening in real time and the curation of real-time learning. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.
The Social Media Measurement Checklist The best ever resource is KDPaine’s Measurement Checklist that takes you through the A to Z of setting up a thoughtful and robust measurement approach. The Challenges of Measurement: Getting Agreement on What To Measure Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure. There are specific metrics for specific platforms.