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Get your beauty brain in gear and learn tricks of the trade from experts at event. CALLING all Bolton's beauty brains.

Get your beauty brain in gear and learn tricks of the trade from experts at event

Throughout March, a luxury department store has been transformed into a mecca for intelligent, bespoke beauty — championing the game-changing brands taking the industry by storm. Harvey Nichols Manchester is inviting people to step inside its 'Beautiful Mind' to enjoy complimentary consultations and makeup masterclasses throughout the month. The Sephora effect: How the cosmetics retailer transformed the beauty industry. A Sephora store.

The Sephora effect: How the cosmetics retailer transformed the beauty industry

(Dado Galdieri/Bloomberg) The beauty industry has had something of a makeover recently as cosmetics retailers have learned an important lesson about selling their goods to millennials: They don’t want to buy makeup the same way their moms did. The clearest evidence of this shift has been the explosive growth of Sephora and Ulta, specialty beauty retailers that have gained traction with shoppers by offering an in-store experience that is distinct in the beauty marketplace.

“Sephora and Ulta have tapped into every little girl’s dream of being able to open up their mom’s makeup bag and just play,” said Stephanie Wissink, a senior research analyst at Piper Jaffray & Co. Experts say that Sephora and Ulta have filled in the wide chasm between those experiences. By occupying this middle ground, both brands have seen extraordinary growth.

Meet LuxePineapple: The "Un-Subscription" Beauty Box Service That's Breaking All The Rules  The subscription box phenomenon has really changed the way men and women get their hands on new products to sample before they buy.

Meet LuxePineapple: The "Un-Subscription" Beauty Box Service That's Breaking All The Rules 

Beauty industry vet Liz Ranney and her team at Austin-based LuxePineapple, are blazing a new trail with their customer curated "un-subscription" box. Enjoy my interview with Liz where we talk about how LuxePineapple differs from other beauty boxes, the future of beauty box subscription services and what's next for the brand. Tell me about what motivated you to create LuxePineapple. Human Colours. The one and only Cate Blanchett explained it well: "In order to be striking, a lipstick must take your skin tone into account.

Human Colours

The line of Ellis Faas is based on the colours that the body produces naturally. The important thing is finding the balance between the tone of your skin and the shades of makeup you choose. " (InStyle, April 2010) From the tawny peach of a freckle to the pure, vivid red that pulses through our veins, the ELLIS FAAS Human Colours collection looks to the human palette for inspiration. The colours that exist naturally in our bodies are complex and rich, but they're also universal, shared by each and every one of us. The ELLIS FAAS Human Colours inspire exploration: no matter what complexion, age or style, with ELLIS FAAS a woman can customise her own look with subtle effects or dramatic flair with colours that are sure to complement and flatter. Lancôme to deliver omnichannel personalisation. Lupita Nyong'o stars in the latest Lancôme campaign Veebs Sabharwal 10:38AM - Mon 2nd March 2015 Beauty brand Lancôme has partnered with RichRelevance, an omnichannel personalisation specialist, to deliver a breakthrough in online beauty – a complete, personalised look tailored to each shopper based on their individual preferences and Lancôme’s expertise.

Lancôme to deliver omnichannel personalisation

“Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, Interactive and E-Business Marketing at Lancôme USA. “RichRelevance allows us to instantly combine consumer signals with expert advice on what is most flattering to individual skin tones – and show a complete, personalised look. The Allure Of Personalisation : Beauty Unboxed.

The latest fashion trend for monogramming just about everything under the sun, from shoes and bags to purses and diaries, is inspiring the world of beauty.

The Allure Of Personalisation : Beauty Unboxed

Think products that are truly yours… monogrammed with your name or initials and in some cases, tailored to your very own design. Here are a few things the team have been slapping their names on recently… Engraving it “The scent you wear is very personal, but now it can be truly individual. Ex Nihilo: Personalised Perfumery.

Visual spectacle and a special emphasis on personal experience are top of the agenda at the new Ex Nihilo perfumery, a two-storey scent destination located on the fashionable Rue Saint Honoré in Paris.

Ex Nihilo: Personalised Perfumery

Founded by three French fragrance enthusiasts – Sylvie Loday, Olivier Royère and Benoît Verdier – the flagship offers a fully personalised shopping experience, allowing consumers to create one-of-a-kind customised fragrances by choosing from a spectrum of eight core base scents, and then adding extra ingredients such as orange blossom, rose or sandalwood to customise. Bridging the gap between product education and retail theatre, specially trained in-store experts offer advice, then concoct a perfume in front of consumers using an innovative dosing-system machine theatrically dubbed the ‘Cosmologue’. Clinique: Digital Skincare Pop-Up. In a bid to strengthen its cutting-edge credentials, US beauty brand Clinique has unveiled a digitally enhanced laboratory-style pop-up in London's vibrant Covent Garden area, devised to offer shoppers a personalised beauty retail experience.

Clinique: Digital Skincare Pop-Up

Dubbed Great Skin Lab, the all-white, 700 sq ft space boasts a clean, lab-derived aesthetic. It features digital pods in which visitors are encouraged to take a photo of themselves and answer lifestyle-related questions in order to see how their skin will look in the future (and receive more accurate product suggestions on how to maximise maintenance). Adding a wellness aspect to the beauty experience, additional screens display videos with health advice from UK specialists such as nutrition expert Madeleine Shaw, life coach Jacqueline Hurst, and fitness coach Calgary Avansino. Fred Segalâs DIY Fragrance Kit. LA-based retailer Fred Segal has created a set of fragrance oils that can be blended together for a personalised scent.

Fred Segalâs DIY Fragrance Kit

The kit contains 10 scented oils with rollerball applicators, which can be worn alone or combined to create numerous unique fragrances. The Blend’s standalone website states that after 30 years of creating bespoke scents for celebrities and private clients, Fred Segal wanted to give everyone access to this personalised arm of the brand. The set comes with ‘recipes’ to inspire fragrance combinations, but the real emphasis is on experimenting and discovering new combinations unique to the individual. O Cosmedics - Skin DNA. To learn more about SkinDNA™, find your nearest SkinDNA™ qualified specialist or arrange a presentation, please contact INSKIN COSMEDICS on (02) 9712 8188 or by email at SkinDNA™ is a revolutionary DNA laboratory test that examines 16 genetic markers (SNPs) in 5 categories associated with skin aging.

O Cosmedics - Skin DNA

GSdnaskin™ VITA Genes. Qivana Products. Dove Does Personalisation. International skincare brand Dove is currently hosting a pop-up personalisation bar at London department store Selfridges, bringing its mass-market soap product into the luxury sector. Brands Powered by Innovation. The world's first in-store DNA test for personalised skincare. Skin care products personalized to your DNA. The Science of Healthy Skin - Prevent Skin Aging with a DNA Genetic Skin Test Kit.