Www.mapmybeauty.com. BESPOKE. Bespoke launches 4 March 2015, exclusively at Harvey Nichols Knightsbridge.
For further enquiries and appointments email firstname.lastname@example.org and follow us for updates. @eyeko If you can’t afford couture, how about bespoke mascara prescribed by your own lash stylist? Edwina Ings-Chambers talks to the couple behind the latest line in personalised cosmetics “It started with wanting to create the perfect mascara,” says Nina Leykind, one half of the married couple behind the eyes-only make-up brand Eyeko. “So to get mascara right, you have to create a bespoke one,” says Max, the other half of the duo. It has taken the Leykinds three years to figure out how to make the offering work, but the result will be their own bespoke mascara counter, opening on March 4 in the Harvey Nichols, Knightsbridge beauty hall. The process takes 15 minutes: “It’s all about a bespoke eye wardrobe,” says Nina. A lash stylist? It’s a speciality offering, of course, but then Max has learnt that specialising can be wise. Nivea launches experiential boutique for latest product push.
Skincare brand Nivea has created an experiential campaign to promote its new Cellular Anti-Age range, which will see a ‘boutique’ tour shopping centres around the country.
The Face Facts Boutique aims to “fully immerse” consumers in the range and will offer free skin consultations and opportunities for consumers to learn about the product range and its effects on their skin via a sensory experience, bringing various different elements of the product range to life via scent, touch and feel. Match your DNA to your beauty cream. The beauty industry predicted a more prescriptive world of products.
But a DNA test to help you shop for anti-ageing products? Nobody saw that coming. BY Katy Young | 19 October 2012 Perfect skin at Etro autumn/winter 2012 Photo: Vladimir Potop You'll find said super high-tech test at the not usually so high-tech green beauty emporium, The Organic Pharmacy. Developed by Professor Christofer Toumazou, a world leader in medical technology from Imperial College, the geneOnyx is a simple saliva test that reveals your DNA make up in 30 minutes flat. The science is impressive - so much so that this technology is already being used for genetic research into the best Alzheimer's and cancer treatment. The Organic Pharmacy, King's Road. Nuance unveils new luxury beauty store at Geneva Airport. Nuance unveils new luxury beauty store at Geneva Airport Published: 27/01/15 Source: ©The Moodie Report By Rebecca Mann, Executive Director - Editorial SWITZERLAND.
Nuance has unveiled a new state-of-the-art beauty store at Geneva Airport, in response to growing consumer interest in beauty, high-end cosmetics and service. Nuance’s Head of Category for P&C and Food EMEA Henrik Ottoson commented: “Together with the airport and our partners we are continuously exploring innovative ways to bring excitement to our passengers. “The latest developments underpin our ambition to create beauty sparkle in the travel retail industry. The luxury store incorporates premium space for each brand. The Tom Ford Beauty offer includes a new counter that showcases the brand’s collection of cosmetics and fragrances, known for its modern glamour and craftsmanship.
IOMA CEO and Founder Jean Michel Karam commented: “IOMA is a game changer. Why skyn ICELAND. Skyn ICELAND was born from a life-changing mission to treat and alleviate the effects of stress on skin while promoting a stress-free life full of balance, health and wellness.
They’re lofty goals for a skincare company but we know about stress – multi-tasking, juggling and going non-stop – in our fast-paced worlds. And we know sometimes, it’s not always easy to find a person or place who understands life’s challenges, but we understand. We’ve been there. We know stress. At skyn ICELAND we offer skincare solutions to treat the damage caused by stress – starting with your eye area, where signs show up first. Our commitment to nature is in everything we do. Our goal is to help you feel as good as you look so you can take on the world and its challenges.
Open a jar. Vision. Personalization is key for beauty omnichannel strategy: L'Oreal Luxe exec - Luxury Daily - Events/ Causes. Rachael Johnson at Luxury FirstLook: Strategy 2014 NEW YORK – Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
The luxury cosmetic consumer knows who she is and what she wants, so brands need to find ways to listen to their customers to find ways to reach them on an individual, personalized level. By using CRM in effective ways, brands can offer a higher level of service across channels. “Given how connected our consumer is throughout her day, digital really represents multiple opportunities for us to engage with her on a one-to-one basis and give her that level of service and engagement and education that she’s grown up with with the beauty advisors at the counter,” said Rachael Johnson, vice president of digital strategy and ecommerce, L’Oreal Luxe. “As the market evolves, this is where it’s going.”