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The primacy effect, when applied to presentations, suggests that we remember more strongly what happens at the beginning of a presentation. In order to establish a connection with an audience, we must grab their attention right from the beginning. A punchy opening that gets the audience's attention is paramount.
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This article is also available as a PDF download . By Garr Reynolds #1: Keep it simple PowerPoint uses slides with a horizontal, or Landscape, orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation.
Projects Watching the evolution of Darwin's On the Origin of Species . A compilation of 26 million segments of road. Sketches for an illustration of the Enron email data set. Sequences of human DNA aligned with about a dozen other mammals, created as an illustration for Seed Magazine . Masthead image created for William Safire's On Language column in the New York Times Magazine .
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Occasionally, I'm asked by colleagues or clients to send samples of "great slides" or "good PowerPoint." I usually hesitate to send examples of slides since my answer to the question, "what does a great PowerPoint slide look like?" is "...it depends." In a world which often thinks in terms of absolutes — "this is good, that is bad" — "it depends" is not the most popular answer. Context matters However, as far as design is concerned, it is useful not to think (judge) in terms of "right or wrong," but rather in terms of what is "appropriate or inappropriate." That is, is it appropriate or inappropriate for a particular context?