Top Stories - Quartz. The Tech Block | Publish and promote your content. Neurociência entra pesado na briga pelo consumidor. Identidade olfativa, trilha sonora especial e, claro, muita tecnologia. Vale quase tudo para manter o cliente dentro da loja André Lessa/AE Loja de Marcelo ganhou clientes com a mudança Aguçar os sentidos para engrossar o caixa no fim do mês. Essa é a proposta de alguns comerciantes que investem até na neurociência – disciplina que estuda o sistema nervoso humano – para atrair o cliente, fazê-lo gastar mais e procurar suas lojas novamente no futuro.
Esse grupo de empreendedores também investe em identidade olfativa, criação de trilhas sonoras elaboradas conforme o público que se pretende seduzir e, claro, em tecnologia que incentive a interatividade com o consumidor por meio do tato. ::: Estadão PME nas redes sociais ::: :: Twitter :: :: Facebook :: :: Google + :: O resultado não se mede por meio de métricas objetivas. É o caso de Marcelo Chiaparini. Mas a loja, como tantas outras, era convencional. Chiaparini aceitou na hora. “Tem de ser algo duradouro. How Mobile Technologies Are Shaping a New Generation - Tammy Erickson. The cohort I like to call the “Re-Generation” began to take shape around 2008. Individuals at the formative ages of 11 to 13, those born after about 1995, were part of a substantively different world than the one that had shaped 11 to 13 year olds over the preceding fifteen or so years.
In an earlier post, I discussed the impact the Global Financial Crisis had on the formation of this new generation. Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. With due respect, most who study the generations would say that Generation Y (those born from 1980 to 1995) was our first generation of Digital Natives — unconsciously competent users of both computers and of the Internet.
Mobile technology. Wireless communication. The Future Of Mobile [DECK]