Pesquisa apresenta o perfil de valores dos brasileiros. Sab, 04/05/2013 - 11:34 Atualizado em 02/09/2013 - 06:55 Anthropos Consulting O que pensa o brasileiro? Escrito por Luiz Marins Pesquisa realizada pela Interscience e apresentada durante o 1o. Congresso Brasileiro de Pesquisa (março 2003) nos mostra que o brasileiro tem valores fortes que nem sempre compreendemos (ver abaixo): O que a população mais valoriza? 78% - Honestidade77% - Verdade72% - Confiança72% - Respeito ao outro70% - Solidariedade69% - Diálogo67% - Empresas éticas e honestas66% - Limpeza em todos os lugares65% - Bem-estar, saúde física e mentalFonte: Interscience – in Meio & Mensagem 29/3/2004 Será realmente verdade que o brasileiro valoriza honestidade, verdade, confiança, respeito ao outro, limpeza em todos os lugares, por exemplo?
The Surprising Secret to Selling Yourself - Heidi Grant Halvorson. By Heidi Grant Halvorson | 8:00 AM August 29, 2012 There is no shortage of advice out there on how to make a good impression — an impression good enough to land you a new job, score a promotion, or bring in that lucrative sales lead. Practice your pitch. Speak confidently, but not too quickly. Make eye contact. As it happens, it isn’t. A set of ingenious studies conducted by Stanford’s Zakary Tormala and Jayson Jia, and Harvard Business School’s Michael Norton paint a very clear picture of our unconscious preference for potential over actual success. In one study, they asked participants to play the role of an NBA team manager who had the option of offering a contract to a particular player.
Then the “managers” were asked, “What would you pay him in his sixth year?” Tormala, Jia, and Norton found the same pattern when they looked at evaluations of job candidates. And this is not, incidentally, a pro-youth bias in disguise. MARCAS AINDA FALAM POUCO COM A PERIFERIA « Portal de Branding. (3) 01essay. Business Strategy Review - Volume 23, Issue 1 - Spring 2012. Research reports. This site uses some unobtrusive cookies to store information on your computer. Some cookies on this site are essential, and the site won't work as expected without them. These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links.
We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site. If you're not happy with this, we won't set these cookies but some nice features of the site may be unavailable. By using our site you accept the terms of our Privacy Policy. (One cookie will be set to store your preference) (Ticking this sets a cookie to hide this popup if you then hit close. About this tool About Cookie Control. Consumoteca. Millennials Are Playing With You - Nick Shore. At MTV, we have long suspected that understanding the relationship between Millennials and game play is one of the keys to understanding the generation as a whole. Our 2011 study, “Let’s Play Brand,” attempts to understand some of the implications of this “meta-game-mentality” for brand builders and marketers.
The study has given us startling reaffirmation of our intuition that a “game-like metaphor” applies to almost every aspect of Millennial life. Half of Millennials said “People my age see real life as a video game” and almost 6 out of 10 said “#winning is the slogan of my generation” (certainly #epic_fail seems to have become their anti-slogan!) To anyone who has spent as much time with Millennials as we at MTV have (and certainly for anyone who employs as many Millennials as we do), it quickly becomes apparent how adept this generation is at navigating the loopholes, trap doors and “Easter eggs” of life, using their smarts, technological resources, and “peer power.” Why Millennials Don't Want To Buy Stuff. Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of these is that Generation Y doesn’t seem to enjoy purchasing things.
The Atlantic‘s article “Why Don’t Young Americans Buy Cars?” Mused recently about Millennials’ tendency to not care about owning a vehicle. The subtitle: “Is this a generational shift, or just a lousy economy at work?” What if it’s not an “age thing” at all? What’s really causing this strange new behavior (or rather, lack of behavior)? Generational segments have profound impacts on perception and behavior, but an “ownership shift” isn’t isolated within the Millennial camp. So is technology the culprit, then? And there’s the culprit. Humanity is experiencing an evolution in consciousness. This new attitude toward ownership is occurring everywhere, and once we recognize this change, we can leverage it.
A New Form of Competitive Advantage 1. 2. 3.