40 Articles and Books that will make you a Great Digital Strategist — Great Expectations. Geometry Daily. HSBC Airport Ads Share Remarkable Insight to Our World | Rev.com. If you’ve spent any time in airports, you’ve probably noticed the amazing ads from HSBC, “The World’s Local Bank.” Headquartered in London, HSBC is one of the largest financial services and banking organizations in the world with an international network comprising around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.
It’s that global footprint that caught our attention and the fascinating world that their ad campaign reveals. “The importance of knowing and understanding the local market is ingrained in our corporate culture,” said John Carroll, Executive Vice President and Head of Marketing, HSBC Bank USA. “Being local means more than just speaking the language, our offices around the world are staffed by local people who understand local customs and needs.” Over 138 million people work outside their country of birth. • There are five times more people learning English in China than there are people in England.
Ideas. Manual de identidade Nazista. Aloha! Feliz em voltar a escrever aqui no LOGOBR pessoal. E não poderia ser de melhor forma. Como alguns de vocês sabem, no fim de setembro estive na UNESP Bauru para participar da primeira Semana de Tipografia, que aliás foi sensacional! Bem, enquanto fazia as pesquisas para a palestra que iria ministrar na Semana, me deparei com algo que ainda não consigo crer de tão fantástico que é. Trata-se do manual de identidade do Terceiro Reich de Hitler. É o brandbook da marca Nazista! Publicado pela primeira vez em 1936 e com versões atualizadas nos anos subsequentes, esse manual contém mais de 500 páginas escritas em blackletter contendo informações diversas e imagens do uso de logos, uniformes, títulos, insignias militares, texturas, fluxogramas de níveis hierarquicos, disposição de prédios oficiais, armas, chapéus de cada uma das patentes das forças militares e policiais, medalhas, bandeiras e até documentos.
Arquivado em: Branding Tags: brandbook. Creativity & Problem Solving. Creativity Techniques. iMedia 25 - 2012 Agencies to Watch. Lamps Made from Sawmill Waste and Tree Branches Embedded with Resin and LEDs. For his Brecce collection, Italian designer Marco Stefanelli devised an ingenious way of removing fragments from sawmill scraps, tree branches, and cement fragments, and replacing them with perfectly sculpted resin embedded with LEDs. The resulting lamps retain the organic nature of their original form yet cast a beautifully subdued light. You can see much more on Stefanelli’s blog.
(via the awesomer)
ART+COM: News. Hoccer apps on the up and up 24.03.2014 |ART+COM’s spin-off Hoccer gains momentum with a new investor. Dirk Ströer, well-known head of Ströer Media AG, has invested 50 million euros in Hoccer Betriebs GmbH via holding company Media Ventures GmbH. read more ART+COM sues Google 20.02.2014 |The origination of the widely popular application Google Earth is the focus of a patent infringement lawsuit filed today by ART+COM Innovationpool GmbH (“ACI”) against Google, Inc. in Delaware Federal Court.read more Relaunch of the master plan website 02.11.2012 |The relaunched website communicates the master plan of the Museum Island Berlin and its future appearance in a contemporary and detailed way. The Museum Island has been reconstructed and extended since 1999 and will be finalised in 2025 according to the master plan. read more Interactive map at the Hamburg Museum Media Panel at Zurich Airport “River is…”-Installation launched in Korea ART+COM Monograph Joachim Sauter at BODW in Hong Kong.
Magpie Paper Works » Weddings With Whimsy! I’m so excited to share a delightful branding refresh! A few months ago, the wonderful team at Southern Weddings Magazine asked me to help them redesign their logo & create a series of coordinating lettered features for the new website. Their new site went live on Friday & it is seriously gorgeous – so bright, fresh, and charming!
I hand-lettered a main logo, as well as several alternate marks with different layouts, so that the team has full control over future layouts. The calligraphy is based on historical scripts, but has been updated with modern flourishes and a dancing baseline. Just like the magazine itself, it’s a fresh take on tradition! I just love the warm, heartfelt touches on the site.
This project was the highlight of 2013!
Draw. Videos.