background preloader

Marketing pre knižnice

Facebook Twitter

Internet marketing librarians. Marketing pro knihovníky. Building Strong Digital Libraries. Library 2.0: A Roadmap. Digital libraries: the phoenix rises from the ashes. Grande Guide to Community Management - Marketing Automation. Social Media Strategy in Academic Libraries – implementation experience at Nanyang Technological University (NTU) Libraries « Academic and Research Libraries Section Blog. A half-day workshop on Saturday 17 August 2013 Fee : Free for IFLA delegates Many libraries have created social media sites enthusiastically to reach out to their increasingly sophisticated audience.

Within a university, it is not uncommon to see a myriad collection of QR codes, Facebook Pages, Twitter accounts, blogs, Flick photos and YouTube videos set up by students, administrative staff and faculty. Beyond using these ubiquitous tools for library promotion and information literacy, NTU Libraries decided to embrace social media more systematically and comprehensively to identify new niches for user collaborations and to create opportunities for enhancing or developing new library services. A key component of the strategy is to adopt a whole-of-organisation approach where all librarians understand the potential of these tools and leverage them effectively, turning every librarian into a consummate marketer of library services.

Online Marketing for Libraries. Grande Guide to B2B Blogging - Marketing Automation. Best practices in school library website design. In order to build a good, usable website for your school library, you need to think in two very different ways. First, you need to think like a librarian. What do your patrons need, and how can you best serve them? Since you all do this for a living, that should be the easy part. Second, you need to think like a web designer. Since none of you (I assume) is trained as a web designer, that’s going to be the hard part. My advice — my very, very, strong advice — is to focus on what you know and are good at, and do as little of what you don’t know as possible. Since you are trained and experienced in running a school library or media center, that’s where you should be putting your professional energy. Think of your website as an extension of your physical media center — you didn’t build that yourself, did you?

The bad news is, you can’t afford to hire someone to build and maintain your website. All that glitters is not gold: Images and accessibility image map Despite all the work that Ms. And ! Online Treasures: Doing It Right: Web Design for Library Types. When personal computers and laser printers first brought desktop publishing to the masses, there were many documents that were, shall we say, less than aesthetically pleasing. Indeed, many budding desktop publishers produced documents that used so many fonts they looked like ransom notes composed of letters cut out from magazines. I’ve been doing the layout work for my library’s newsletter for several years, and I will admit to being embarrassed when I look back at some of those first newsletters.

After the initial thrill of producing my own documents wore off, I realized that in order to produce effective publications I needed to learn and use the principles of good design. This same lesson applies to librarians who design their organizations’ Web pages. For any Web page to be effective, it must be well designed. In addition to the main information pages, the site has a New This Month section that features editorials and product reviews.

Is Your Web Site Cool? Janet L. Web Design Matters.