Writing HTML Title Tags For Humans, Google & Bing. I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags.
Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back to the basics. The title tag is a section of HTML code that every page should have. For example, here’s the title tag for the Search Engine Land article I wrote earlier this year, Some SEO Advice For Bill Gates: The <TITLE> tag appears within the <HEAD> section of a web page.
How Is An HTML Title Tag Used? Every page can have an HTML title tag, but how that tag is used can vary. Chrome is also shown in the illustration above. Title Tags Versus Headlines The HTML title tag is often used by many blogging systems and other content management software as the main headline for a web page.
You can see how the HTML title tag is also being used as the main headline on the page. How to build an effective fundraising website & online donations. Non-profit organizations need to build a base of support to keep their operations and mission on track.
Online donations and fundraising is often a weak point for many traditional non-profits. Typically the web is a place where many organizations cut corners, which can hurt support potential. Effective online donation campaigns The web can be a vital place for a non-profit to build support in many forms. Online donations is one key motive for going online with an effective presence. A few reasons for building an effective case for support online: Online donations from small micro-donations to monthly giving or increasing the ease of giving for donorsEvent registration with donation fees (event-based fundraising)Growing your volunteering baseAdvertising and building visibility for the organization and mission, which can lead to new donor relationships and increased givingMaterial giftsProfessional help and pro-bono service giftsSocial media & search visibility Telling your brand story.
An effective non-profit arts website. For most non-profit organizations, having an effective online presence is vital for the sustainability of their organization.
Within the arts, non-profit websites need to remain interesting as well as influential in order to thrive and fulfill their missions. There are a few core principles to launching and running an effective non-profit, arts website. Obviously the website must, first and foremost, be accessible. Here are a few important tips for improving your website’s effectiveness: Accessibility involves a range of factors from the web hosting infrastructure up-time and security to clear, organization site structure and navigation. Branding & Design of your non-profit arts website is critical to influencing how people perceive your organization and wish to support it. Navigation is part of your organization’s core messaging, as well as an element of accessibility for the website.
Content management & publishing workflow are critical to arts organizations of all sizes. The top 10 tech 'fails' of 2012. Apple Maps looked beautiful.
Unfortunately, many users soon found the app wasn't so good at ... well ... mapping. Landmarks such as the Washington Monument showed up submerged in bodies of water. Oops. Facebook's initial public offering in May got buzz like few stocks in the history of the market. Not nearly as many investors clicked "like" as they would have hoped, though, and the stock soon slumped. Google's media streaming device, the Nexus Q, looks totally fun. Remember the Color photo-sharing app that arrived last year with much fanfare and millions in backing? Daily-deals services like Groupon and LivingSocial were all the rage a few years ago.
Congress may want to stop trying to regulate the Web for a while. Just because smartphones and GPS can hook us up with nearby strangers doesn't mean that people won't find the whole deal a little creepy. Airtime, a video-chat service created by tech hotshots Sean Parker, left, and Shawn Fanning, launched with a glitzy party in June. SOPA?