Bricks vs Clicks: 3 Ways of Converting Showrooming Opportunities. Why (and how) retailers should embrace ’showrooming’ More evidence emerged this week suggesting the power of smartphones to reshape how retailers stock, merchandise and track purchasing habits in-store.
New research from Deloitte suggests that more than 5 percent of store sales during 2012 will be influenced by smartphones. For the purposes of the survey, Deloitte defined "influence" to include activities such as product research conducted by shoppers with their mobile device, price comparisons and other mobile application usage. By 2016, that influence will grow to 19 percent of sales, or $689 billion, the Deloitte research suggests. This phenomenon is rather disconcerting for the retail industry, and some retailers have actually banned Wi-Fi in their stores in an effort to prevent the activity and lock in customers. But a growing number, such as The Home Depot, are viewing mobile technology as a new way to inspire customer loyalty and accelerate the purchasing process. ETO Day : Renault, Monoprix et l’Atelier BNP Paribas dessinent le futur du commerce. Qui ?
Frédéric Tardy, CEO de l’Atelier US de BNP Paribas, Stéphanie Jallet, Responsable E-Marketing Social et Mobile de Monoprix, Patrick Hoffstetter, Directeur de la Digital Factory de Renault, et Yan Claeyssen, co-président d'ETO et organisateur de l’évènement. Quoi ? La 5e édition de l'ETO Day, au Bastille Design Center, le 5 juillet 2012 sur le thème du futur du retail. Comment ? Frédéric Tardy, installé dans la Silicon Valley apporte son éclairage sur les innovations en cours et les liens toujours plus étroits entre digital et monde physique. Là-bas, pour réserver un restaurant, on va non seulement sur Yelp pour consulter les avis, mais aussi sur Bundle, un site qui agrège toutes les données des cartes bancaires pour établir le prix moyen des dépenses dans chaque restaurant.
Autre tendance : la gamification de la relation. Showrooming: Don’t Fight it – Get Proactive « Von Bismark. By Kate Enright “Showrooming.”
It is a word that strikes fear into the hearts of retailers worldwide, many worry about it being the end of conventional stores as we know them, while others say it is blown out of all proportion. One thing is for sure, there is no denying the figures, and it is well and truly on the rise. Showrooming is the ever-growing practice by shoppers of checking out products in stores and then going online to buy them at reduced prices. And the growth in smartphone ownership (sales up 58% 2010 – 2011 – 1.08 Billion users total) has made it much easier and more accessible from any location. The Pew Internet and American Life Project tell us that during the last Christmas period in the US, 52% of shoppers used their smartphones to research products on mobile devices while physically in retail locations.
Le magasin du futur entre science -fiction et réalité. World's first 'Tweet' Shop opens in London. You are here: Home | | World's first 'Tweet' Shop opens in London Tuesday September 25th 2012 Kelloggs has opened what it claims to be the world's first high street shop where customers pay with Tweets instead of money.
The Tweet Shop in London’s Soho is a standalone retail outlet from the cereal manufacturer’s Special K brand which is being used to promote its move into the savoury crisps market. Customers are encouraged to put away their money and pay for a packet of Special K Cracker Crisps by tweeting a message about the low calorie snack range and sharing the news with the wider Twittersphere. As well as the company's first move into crisps, the shop is also Kellogg's first venture into the retail arena with its very first dedicated physical space in the UK. How to design a store in a world of connectivity. Tesla’s VP of Worldwide Sales and Ownership Experience, George Blankenship, arguably knows more than anyone about how to design a disruptive brick and mortar store.
Before he joined electric car company Tesla, he created the store experience for Apple, which has one of the most compelling in-store user experiences out there, and prior to that Blankenship pioneered store design at The Gap. Blankenship will speak at our RoadMap event on November 5th about how to design a store in the age of connectedness — is the store still relevant and what’s its purpose?
Blankenship sat down with us this month to chat about some of his thoughts on the future of the store and this is a short clip of his thoughts. Digital In store : comment les réseaux de distribution réinventent l'expérience client - Par Rémi Claudon et Thomas Alix, Senior Manager chez Keyrus Management. Video: NIKE House of Innovation at Selfridges.
Nike and British retailer Selfridges have collaborated on their latest project, but it’s not merely a shoe or apparel collection.
Rather, the NIKE House of Innovation at Selfridges is a retail space that showcases the Swoosh’s best physical and digital items and experiences, with customers able to try everything — including the FuelBand, Flyknit and even a video game-like Nike Lunarlon+ Experience — and of course buy everything. Hit the jump for a video introducing the space. Nicola Formichetti Hong Kong. New york NEW YORK Gage / Clemenceau Architects, the firm described as “avant-garde” by the New York Times, recently completed a store in Hong Kong for Nicola Formichetti, fashion director of Mugler and creative director for Lady Gaga and Uniqlo.
The flagship concept store is located inside Lane Crawford IFC with four satellite locations around Hong Kong. The project is an experimental fusion of architecture, fashion, social media, and visual special effects. Labeled the “future of retail environments”, the store houses a collection of original outfits from the personal archives of Lady Gaga as well as numerous other designs by Formichetti, including products from his new “Nicopanda” brand.
Temporary Warehouse Boutiques - The Dr. Marten Pop Up Store is Industrial and Time-Limited. Burberry dévoile le flagship digital le plus innovant du monde à Londres. LE CONCEPTSpectaculaire.
Le mot est faible pour qualifier la restauration incroyable qu’a subi la boutique amirale de la marque de vêtement britannique. Installée depuis 1820 sur Regent Street, le magasin a relifté sur mesure sa décoration dans des tons luxueux et intimistes.
Les enseignes en quête de nouveaux formats - Brio retail. Innover c’est aussi créer de nouveaux formats de magasins.
