L’importance de bien penser le store locator pour capter et driver les shoppers en magasin. Savoir capter le consommateur le plus tôt possible dans ses recherches web pour l’amener en magasin a acquis une importance capitale pour les enseignes de distribution.
C’est ce que différents experts ont su illustrer dans le cadre d’une conférence Adetem sur le thème ‘quels sont les meilleurs leviers d’acquisition de clients en point de vente ?’. L’impératif de profiter de la dimension locale des recherches marchandes sur Internet. Le téléphone mobile est devenu le meilleur ‘shopping assistant ‘ du consommateur : toujours dans la poche et connecté à Internet, il permet aussi bien de chercher des produits, que de comparer les prix ou repérer les magasins les plus proches. Pour autant, 80% du chiffre d’affaires continue d’être réalisé dans les magasins physiques. Pour les retailers, attendre le consommateur en magasin ne suffit pas, il faut savoir être présent très tôt et de manière pertinente dans le parcours client. Le store finder, une rubrique dont l’importance est sous-estimée.
Mobile ‘Personal Shopping Assistant’ Swirl Exits Stealth With 30K Stores Signed On, $6M In Backing. Add one more startup to the hopefuls looking to corner the market for location-aware offers for shoppers: Swirl Networks today exits stealth mode with a website and free iOS app to help people find the best fashion deals closest to them, lead them to physical stores to make purchases, and then share that experience with others.
It may be a crowded space, but Swirl is one to watch: it is hitting the ground running with 220 deals in place with major brands like Macy’s, Nordstrom, and Old Navy, covering 30,000 stores and 100,000 items in the U.S.; and a first round of funding totaling $6 million from Softbank, General Catalyst, Longworth Venture Partners and the founders of GSI Commerce, the e-commerce company that sold to eBay last year for $2.4 billion. While a lot of mobile commerce startups are about mobile-based transactions, the distinctive point of Swirl is that it is squarely focused on offline shopping.
“There is a lot of noise right now in the mobile commerce space. Publications CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing 03/21. CheckPoints has quickly emerged as a contender in the location-based marketing space, competing with shopkick, Foursquare, Gowalla and Placecast.
Its mobile shopping app of the same name lets users scan products at a wide range of stores to earn points toward rewards from participating marketers and brands. It was co-founded last year by brothers Mark and Todd DiPaola. Previously, the two launched performance-marketing company Vantage Media, which was sold in 2007 for $150 million. Online Media Daily recently spoke with CheckPoints CEO Mark DiPaola about the Los Angeles-based company.
OMD: Can you explain briefly how the CheckPoints system works? DiPaola: CheckPoints is a mobile app that rewards users while they're shopping. OMD: How does CheckPoints make money? DiPaola: Our advertisers, such as Unilever and Procter & Gamble, pay us to have their products featured on the platform. We get paid on the engagement -- when someone picks up the product and interacts with it.