New research identifies that retail brands give the ‘feel good factor’ to the young and the least well off - news on creativematch. Posted by: Creston Unlimited Date added: Wed 11 Apr 2012 Research carried out by branding consultancy, Creston Unlimited has revealed that retail brands enrich the lives of those aged 18-24 and those with an annual income below £15,000 the most, particularly when it comes to delivering Pleasure, Status and Belonging. Zoom In sharp contrast, the study also shows that the retail industry is failing to engage with those aged 65 plus and the top end of the income market amongst those earning £50,000.
In addition, the research identifies significant regional variations across the UK with shoppers in London and Wales reporting a positive emotional experience from engaging with retail brands whilst those living in the South-East and Eastern are seemingly ambivalent about their high street experiences. The findings were uncovered in a full consumer study by Creston Unlimited which looked at how brands enrich consumers’ lives and therefore drive buying decisions across a number of markets. Amazon’s Impact in Square Footage. How to be a retail success story in a recession. Economic woes and the online market are pushing traditional retailers to the edge of survival. But a high-level debate at the Real Deals in Focus summit on retail concluded that growth is possible despite financial gloom. The continued pressure on retailers from Europe’s ongoing economic woes has pushed hundreds into administration processes while many more cling on desperately for survival.
Over a short period, GA Europe rescued Shoon, Better Capital picked up Jaeger, OpCapita saved Game and Comet, while Sun European Partners collected Alexon, Jacques Vert and Bon Marché. With more of the same expected over the next year at least, how can the industry ensure these deals are viable and attempt to bring retail assets back to good health in a sickly market? He believes there are several ways of structuring transactions so that from an investment standpoint, whatever happens post-deal, you can come out relatively unscathed. On top of this, credit insurance is becoming harder to secure. How to Save Brick and Mortar Retailing. E-commerce now accounts for just seven percent of all retailing in the United States,* yet it’s so powerful a force that it’s radically reshaping the book and consumer electronics industries, and others are bracing for similar shocks.
What are retailers to do? They can use the forces that threaten them to their own advantage. That’s the message from Sima Nadler, IBM Research Lead for Retail. These days, many consumers browse in stores to see what interests them–then use the Internet and portable communications devices to learn more about their options and find the best prices. At the same time, when people are shopping online, e-commerce retailers are able to track their interests and connect with them in ways that, up to now, have been impossible for brick-and-mortar retailers to match. As a result, increasingly, brick and mortar retailers serve as a showcase for consumers, but online retailers close the sales.
Here are two of the technologies: Retail Top 100 2012, No. 48: Publix. Queues for tiny fitting rooms are driving clothes shoppers online, finds study. You are here: Home | | Queues for tiny fitting rooms are driving clothes shoppers online, finds study Monday October 1st 2012 Latest research has revealed that 36% of shoppers use in-store fitting rooms less than they did just three years ago. The study by online virtual fitting room provider Fits.me found that many of those surveyed appeared to be interested in finding an online alternative to trying on clothes in-store, with over half (52%) of respondents saying they never or only sometimes used in-store fitting rooms because they shopped for clothes on the internet.
A third of consumers (36%) reported using in-store fitting rooms less and less with almost half (45%) of 18-24 year olds saying that they did not use physical fitting rooms as much as they did three years ago. The main reasons cited for not using in-store fitting rooms were the small size (37%) and queues (32%). In addition, the study revealed that fitting room issues varied according to geographical location. Add a comment. Shopping on line et en boutique : qui sont les consommateurs de 2012 ? Pour 68 % des consommateurs, il semble encore essentiel de toucher et tester un produit avant de l’acheter. C’est le premier constat que l’on peut tirer de la deuxième édition de Smart Shopping (1), une étude menée par l’institut Ginger. Elle couvre cinq univers de consommation : l’habillement, le high-tech, la maison-décoration, les produits cosmétiques et le bricolage-jardinage.
L'enquête apporte une analyse globale du parcours de recherche et d’achat cross-canal des Français. Autrement dit, de l’ensemble des canaux utilisés avant, pendant et après l’achat. D’après l’étude, si 85 % des internautes français effectuent des achats de produits en ligne, l’attachement au commerce physique n’est pas prêt de s’éteindre. Ainsi, la fréquentation des différentes formes de commerces physiques (galeries, zones commerciales, centres-villes) demeure un rituel régulier pour plus de 90 % des internautes français. Reste que la consommation on line représente tout de même des menaces. 2012 Top100 : Retailers, Issues & Trends that are making an impact ... Big brands take austerity measures | World news | Guardian Weekly. For months consumption has been flat-lining and there is little sign of any improvement in purchasing power.
Comments, at the end of August, by Jan Zijderveld, head of Unilever's European operations, on "poverty" returning to Europe caused a stir in retail circles. He explained that Unilever had started marketing smaller packets of washing powder in Spain, only sufficient for five washes. Are we set to see a similar trend in France? According to consumption specialists, the French market has not reached that point yet, but "national brands have been losing ground since July", according to Yves Marin, at Kurt Salmon consultants.
"To avoid losing customers in these difficult times, brands are exploring both ends of the spectrum: on the one hand they are still producing large, keenly priced packs to sustain loyalty; and on the other hand they are working on products in smaller packages with aggressive prices per unit, in order to retain buyers tempted to stray or attract new ones. "