The Anatomy and Evolution of Google Search Results Listing. Google Algorithm Change History. The Secrets Behind Content With 10,000+ Shares.
Press/IG/SEO-cost_1.png. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.
I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information.
(via AYTM's infographic) Top 9 Takeaways Infographic from AYTM Data Dump Files. The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday. We've all known someone who got hit by Google's algoupdates. Whether you've personally been affected or you know someone who has, it's not fun to bounce back from and can can impact your SEO efforts if not addressed appropriately This week, Rand discusses the egress of old link building practices and the ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs and drive your traffic with a better user experience. "Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week I want to talk a little bit, philosophically, about something that's happened with the Web, that's happened as a result of how Google is keeping up with webspam and how their algorithms are evolving.
SEO: The Free Beginner’s Guide From SEOmoz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization. Use Open Graph to Get Video Thumbnails into Search Results. Joel Harvey is, among other things, the Video Scientist at Conversion Sciences.
Over the past four years, he has developed video strategies for a large number of online retailers. We’ve found that video is great for drawing and converting qualified search traffic, so I asked Joel to tell us his tricks for getting video ranked on Google. He doesn’t disappoint. Search marketers are always looking for strategies to give them an edge.
Ever since Google first announced Universal Blended Search results in 2008, search marketers have been looking for ways to consistently use the blended results to their advantage. The Opportunity According to Joel, one of the most mysterious and difficult universal channels has been video, particularly getting video thumbnail images associated with the search results that you rank for with your domain. Notice how video thumbnails make search entries stand out. The Problem In the beginning of Universal Search, Joel used a process that was relatively easy: eBags.