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The Anatomy and Evolution of Google Search Results Listing. Google Algorithm Change History. 2014 Updates Pigeon Expands (UK, CA, AU) — December 22, 2014 Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia.

Google Algorithm Change History

The original update hit the United States in July 2014. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Google Pigeon Update Rolls Out To UK, Canada & Australia (SEL) Local Search Results Affected as Google Pigeon Update Hits UK (Strategy Digital) Penguin Everflux — December 10, 2014 A Google representative said that Penguin had shifted to continuous updates, moving away from infrequent, major updates. Google Says Penguin To Shift To “Continuous Updates” (SEL) Pirate 2.0 — October 21, 2014 More than two years after the original DMCA/"Pirate" update, Google launched another update to combat software and digital media piracy. Google Pirate Update Analysis and Loser List (Searchmetrics) Google's New Search Downranking Hits Torrent Sites Hard (TorrentFreak) Penguin 3.0 — October 17, 2014.

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Press/IG/SEO-cost_1.png. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models

I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. (via AYTM's infographic) Top 9 Takeaways Infographic from AYTM Data Dump Files. The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday.

SEO: The Free Beginner’s Guide From SEOmoz. New to SEO?

SEO: The Free Beginner’s Guide From SEOmoz

Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Use Open Graph to Get Video Thumbnails into Search Results. Joel Harvey is, among other things, the Video Scientist at Conversion Sciences.

Use Open Graph to Get Video Thumbnails into Search Results

Over the past four years, he has developed video strategies for a large number of online retailers. We’ve found that video is great for drawing and converting qualified search traffic, so I asked Joel to tell us his tricks for getting video ranked on Google. He doesn’t disappoint. Search marketers are always looking for strategies to give them an edge. Ever since Google first announced Universal Blended Search results in 2008, search marketers have been looking for ways to consistently use the blended results to their advantage. The Opportunity According to Joel, one of the most mysterious and difficult universal channels has been video, particularly getting video thumbnail images associated with the search results that you rank for with your domain.

Notice how video thumbnails make search entries stand out. The Problem In the beginning of Universal Search, Joel used a process that was relatively easy: