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The Anatomy and Evolution of Google Search Results Listing. Google Algorithm Change History. 2014 Updates Pirate 2.0 — October 21, 2014 More than two years after the original DMCA/"Pirate" update, Google launched another update to combat software and digital media piracy.

Google Algorithm Change History

This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites. Google Pirate Update Analysis and Loser List (Searchmetrics) Google's New Search Downranking Hits Torrent Sites Hard (TorrentFreak) Penguin 3.0 — October 17, 2014 More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. Google AutoCorrects: Penguin 3.0 Still Rolling Out & 1% Impact (SER) Penguin 3.0 Analysis – Penguin Tremors, Recoveries, Fresh Hits, and Crossing Algorithms (GSQi) "In The News" Box — October 2014 Google made what looked like a display change to News-box results, but later announced that they had expanded news links to a much larger set of potential sites. Google’s “In The News” Box Now Lists More Than Traditional News Sites (SEL) HTTPS/SSL Update — August 6, 2014.

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Press/IG/SEO-cost_1.png. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models

I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. (via AYTM's infographic) Top 9 Takeaways Infographic from AYTM Data Dump Files. The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday.

SEO: The Free Beginner’s Guide From SEOmoz. New to SEO?

SEO: The Free Beginner’s Guide From SEOmoz

Need to polish up your knowledge? The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Can I do SEO for myself? Use Open Graph to Get Video Thumbnails into Search Results. Joel Harvey is, among other things, the Video Scientist at Conversion Sciences.

Use Open Graph to Get Video Thumbnails into Search Results

Over the past four years, he has developed video strategies for a large number of online retailers. We’ve found that video is great for drawing and converting qualified search traffic, so I asked Joel to tell us his tricks for getting video ranked on Google. He doesn’t disappoint. Search marketers are always looking for strategies to give them an edge. Ever since Google first announced Universal Blended Search results in 2008, search marketers have been looking for ways to consistently use the blended results to their advantage. The Opportunity According to Joel, one of the most mysterious and difficult universal channels has been video, particularly getting video thumbnail images associated with the search results that you rank for with your domain.

Notice how video thumbnails make search entries stand out. The Problem In the beginning of Universal Search, Joel used a process that was relatively easy: eBags Zappos.