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The Anatomy and Evolution of Google Search Results Listing
2013 Updates Authorship Shake-up — December 19, 2013 As predicted by Matt Cutts at Pubcon Las Vegas, authorship mark-up disappeared from roughly 15% of queries over a period of about a month.
The Secrets Behind Content With 10,000+ Shares
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information.
The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
Use Open Graph to Get Video Thumbnails into Search Results Joel Harvey is, among other things, the Video Scientist at Conversion Sciences. Over the past four years, he has developed video strategies for a large number of online retailers. We’ve found that video is great for drawing and converting qualified search traffic, so I asked Joel to tell us his tricks for getting video ranked on Google.