The 2012 Guide to Google Webmaster Tools - Analytics Integration, +1 Metrics, and More. Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools. We have updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to connect it to Google Analytics to learn more about search queries driving traffic to your site. Setting Up Your Website with Webmaster Tools If you haven’t already, the first thing you will need to do is set up your website with Webmaster Tools.
To do this, visit the Google Webmaster Tools website, sign in with your Google Account – preferably the one you are already using for Google Analytics. Click the red Add a Site button to begin. Next, you will have to verify this site as yours. Once your site is verified, you will want to submit a sitemap if you have one available. Right click on the sitemap link and copy the link address. An Introduction to Website Split Testing. It’s a fact of life that when people hire a web designer, they don’t just want a website, they want a website that does something! There can be a world of difference between these two things. The "action" they need the website to take for them can be one of several common things: selling products for their business (an e-commerce site), generating sales leads, and/or providing free information in the hope that the visitor will make a purchase from the company at a later date.
These aims differ slightly for some sites, like non-profits, blogs and communities; however business sites in general aim to generate revenue by one of the above methods. Sometimes the client will split up these functions between two separate businesses – the website development will be taken care of by "Best Ever Web Designers Incorporated", while the marketing is done by "Your Ad Here Pty Ltd". What is Split Testing? Web designers might check whether: Just about every aspect of a website can be split-tested. Or. How to Increase Conversions on any Website in 45 Minutes. If you’re anything like me, it’s easy to "finish and forget" when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer. Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it).
Redesigning a website, or even a single page, can be a tedious and time-consuming process. Re-opening a project that you so happily completed can take major mental willpower. However, improving a website doesn’t need to take weeks, or even days. I’m a believer in baby steps: making incremental progress, small victories, minor adjustments with big results. That’s where my 45-minute plan comes into play. Keep in mind, all times are approximate (and people work at different paces). 0 to 5 Minutes Sort your pages by bounce rate.
Lead Gen Form Optimization: Why a lower conversion rate can be a good thing. Friction on your lead generation landing pages is bad, because it reduces conversions. Except that is not always a bad thing. Hear me out for a moment … As we teach in the MarketingExperiments Landing Page Optimization Online Course, you’re certainly not looking to eliminate friction. When it comes to lead generation, you’re not even always looking to reduce friction … what you’re looking for is the right balance that ultimately makes your company more profitable. This might seem counterintuitive at first, especially if you work in a marketing department that has a relentless focus on only one number – the amount of lead generated.
However, high-quality leads will likely result in less dead ends for the sales force. Use the lead gen dials to flexibly optimize your page But you don’t have to be locked into only one approach. Of course, if you work in the marketing department, these changes shouldn’t happen in a vacuum. Friction in lead generation forms Make some form fields optional. Google Analytics in Depth: Goals and Funnels. In this article, we’re going to delve into Google Analytics and start to tailor your account settings so you can get information you need much more easily. Google Analytics in Depth is my series of Google Analytics articles where we will explore Google Analytic’s beneficial features to help you get the most out of this powerful and free web tool. In this first installment, we’ll be covering Goals and Funnels.
For a general overview of site analytics revolving around Google Analytics, read Unleashing the Power of Website Analytics. Defining Your Goals Setting up goals in Google Analytics is the best way to measure the success rate of your website. The easiest way to understand what goals are in Google Analytics is by discussing it with an example: ecommerce sites. The aim of ecommerce sites is to sell goods to their visitors. This example hints at the first part of using the Goals feature in Google Analytics: defining what your site goals are. What do you want to measure? URL Destination. The Definitive How-To Guide For Conversion Rate Optimization. Let's start by asking one of the most important questions in conversion rate optimization (CRO): A good question. In this article, you’ll get: A clear and defined process for CRO Checklists to print and check off as you go I’ll share the same processes that I use to consistently boost my clients’ conversion rates – sometimes even doubling or tripling them.
(I specialize in industries like finance, gaming, travel and weightloss, where even a 5% increase in conversion rate can generate millions of dollars.) This is the article I wish I could have read when starting out. Conversion Rate Optimization - setting the record straight If you only remember one thing from this article, make sure this is it. Conversion rate optimization is… Finding out why visitors aren’t converting Fixing it That's it.
It sounds obvious, but a lot of people forget it – and they leave a ton of money on the table as a result. Conversion rate optimization isn't… Let's look at the first point: This is one real-life example: 1. 2. How to CRO.