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In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website localization, this paper conducted a comparative analysis of the U.S. based international companies' domestic websites and their Chinese websites. A framework to measure cultural adaptation on the Web is presented Forty U.S.-based Fortune 500 companies are surveyed to investigate the cultural adaptation of their Chinese websites. Content analysis of the 80 U.S. domestic and Chinese websites reveals that the web is not a culturally neutral medium, but it is full of cultural markers that give country-specific websites a look and feel unique to the local culture. Key words: website, culture, cultural adaptation, international business, electronic commerce
Nitish Singh Ph.D. Assoc. Professor Int.
Companies, consultants, researchers, and human resources practitioners have sought the exact factors that can predict success on the job for over four decades. From these efforts at least eight validated studies have emerged indicating that certain characteristics do indicate a higher likelihood of success on the job, especially as one moves up the organization. These characteristics define the level of competence that an individual possesses to complete their work, thus they are referred to as ‘competencies’. Competencies are sets of knowledge, skill, attitude, or attributes. These might include experiences, education, special abilities, beliefs, personal behaviors, values, personal motives, thinking style, and personality type. It must be measurable or observable to be considered a legally valid employee competency for use in the workplace.
Usability News is a free web newsletter that is produced by the Software Usability Research Laboratory (SURL) at Wichita State University. The SURL team specializes in software/website user interface design, usability testing, and research in human-computer interaction. Barbara S. Chaparro , Editor
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality [...]
Advertising in China William M. O'Barr