Chase Jarvis Blog. Gen Y Wealth – How to Get Wealthy. How to Brief a Copywriter. As a freelance copywriter I receive numerous requests for quotes every week. They can be anything from new website copywriting, content for a brochure or direct mail letters to newsletters, email marketing and case studies. To make sure I get all the information I need I use a pro-forma that asks a series of questions designed to extract as much information as possible from the client so I can put together a comprehensive proposal and quote. Most of the time clients are more than happy to complete the form in a very detailed way. However, every so often, clients will just jot down the bare bones of what they’re looking for assuming I’ll be able to fill in the blanks. I’m good, but I’m not that good. What your copywriter needs to know When I first started as a freelance copywriter, one friend said to me “But why would I need a copywriter?
It’s not about who knows your business the best, it’s about who can write the strongest sales message. Can’t you just write it? He’ll want to know: