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Impact Group Strengthens Coverage in the West with Acquisition of Co-Sales

22 august 2018

Impact Group Strengthens Coverage in the West with Acquisition of Co-Sales

Impact Group is excited to announce their acquisition of independent food brokerage company Co-Sales. This acquisition complements the growing presence of Impact Group on a national level and extends their reach in Southern and Northern California, the Northwest, and Intermountain regions. Their tenth acquisition since 2016, Impact Group continues to target responsible growth that expands their presence on the national level.

Impact Group is a leading CPG marketing and sales agency strategically spread across the country. Their commitment to aiding brand growth through innovative, disruptive services that encourage responsible growth has aided them in assisting over 700 brands nationwide. Impact Group covers a variety of verticals and offers deep expertise as a natural food broker. They possess an in-depth understanding of retailers and offer laser-focused attention on the best path to market for your brand.

Since 1905, Co-Sales has been propelling brand growth forward in the grocery, natural, ethnic, dairy, snacks, frozen, and produce categories. They navigate your brand through the layers of targeted retailers. Co-Sales is dedicated to best-in-class sales and retail representation. Their commitment to strong relationships has earned them retail coverage in more than 4,000 stores.

President and Chief Executive Officer of Impact Group, Carl Pennington, commented on the acquisition, stating, “In addition to sharing our company values, Co-Sales has a proven track record of success and is well-respected in the food brokerage industry. I am pleased to unite our efforts as one company to further amplify results and reach for our clients and customers."

By uniting as one company, Impact Group is now able to offer their client base enhanced services including:

  • In-store sales including moving cases and installing new items

  • Securing and building award-winning displays

  • Photo reporting that documents and categorizes retail photos

  • Retail blitzes

  • Recalls

  • Holiday coverage

Throughout the years, Impact Group has partnered with and acquired companies that share their values and dedication to making their clients’ products successful. This acquisition only furthers that agenda.

CPG brokers Impact Group will move your brand forward, discover how at https://www.impactgrp.com