How social media is becoming a way to spur transparency at workplace. NEW DELHI: When most companies are blocking employee access to social media networks, a few are going the other extreme.
They are encouraging their staffers to be on social media, even running contests around Facebook, WhatsApp and Dubsmash. At the office of travel startup Stayzilla, which does 'Airbnb-style' rentals, critical decisions aren't taken in board meetings. The entire company is practically run on a group on WhatsApp. "I run the company on a group called 'Stayzilla Nutmegs' on WhatsApp," says Yogendra Vasupal, the company's CEO, who is based in Chennai. His team members are in Bengaluru and other cities. Via. Christian List, Three Kinds of Collective Attitudes. How To Create A Social Media Marketing Plan In 6 Steps. So now you need to create a social media marketing plan.
No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media plan, the rest of your social efforts should follow naturally.
Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own: Pin by Delia P. MacNamara on Cool Infographics. Pin by Delia P. MacNamara on Cool Infographics. 4 Tips to Track Social Media Better Using AddThis. BrainPOP Jr. - K-3 Educational Movies, Quizzes, Lessons, and More! Blue Latitude. I recently met Thomas, a man in his early thirties with a debilitating chronic condition.
He is poly-medicated, needs weekly kinesitherapy, and knows that at best, his condition is stable. Thomas openly admits that he does not take his medicines as prescribed: “I forget sometimes” or “I can’t be bothered” and even “I don’t […] The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma’s marketing community who were all keen to learn how to enhance their current multichannel strategy. We’ve been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter: Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma […] Forget content; in pharma it’s the customer who is king!
Blue Latitude are running a multichannel workshop at the 4th Annual Multichannel Marketing Summit 2014. EdSocialMedia - Exploring the Role of Social Media in Education. One year on, CEOs still not getting social. The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders, has been released.
The results show a depressingly small increase in social activity from Fortune 500 business leaders over last year’s analysis. While the report does show some growth in CEO use of Twitter, Facebook, LinkedIn, Google+, and Instagram, a closer look at the data suggests that most of these business leaders either don’t “get” social media or they are actively avoiding it, possibly to focus on internal communications. Amazingly, the CEO.com report shows that 68 percent of Fortune 500 CEOs have no social presence on any of the major networks.
14 Popular Sites Like Ning (Updated: Sep 6th, 2014) 30 Little-Known Features of Facebook, Twitter, and More. 69 Flares Filament.io 69 Flares × When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best.
Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners. Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks. Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? Read ahead to learn all 30 little-known features (and see which ones you might already know!).
5 Little-Known Facebook Features. Social Media Review: How to Decide Whether You Need a New Strategy. According to a recent research, over 50 percent of businesses need to rework their social media strategy.
This does not mean that so far they’ve been doing it all wrong; it just means that their present social media marketing strategy isn’t in line with their audience on social media platforms. Undoubtedly, social media is huge, and is only getting bigger and if your marketing strategy is not updated as frequently as the changes come in, you’re definitely missing a large chunk of your targeted audience. Contrary to the common perception, a social media marketing strategy is not something that can be perfected.
What sales and marketing managers have to be diligent about is closely following the change in the trend adoption and audience behavior on an almost daily basis and then adjust their strategies accordingly. Growing Your Business the Social Media Way. Already owning a business?
Looking for ways to grow it significantly? Well, get connected – that’s the key mantra. For any business to perform well, getting connected is the ultimate thing necessary. You need to feel the pulse of your customers, competitors and other stakeholders and get connected to each one of them to spread the word about your business in the most effective manner. These days, it is not extremely difficult as well to remain connected to others. 92% of Australia's Federal Politicians Now Use Facebook and/or Twitter. I've been tracking the number of Australian Federal politicians using Australia's leading social channels for two years now, seeing the number using at least one of Facebook and Twitter grow from 79% in April 2012 to 90% in November 2013 to a current level of 92%.
What's even more interesting is in the details, which you'll find in my thoughts below. To access the raw data and statistics, go to my latest Google Doc at: docs.google.com/spreadsheet/ccc? Key=0Ap1exl80wB8OdFhaQ1gzdzg3d1VWcF... While the overall use of social media is at 92.48%, or 209 out of 226 federal politicians (150 Members of the House of Representatives and 76 Senators), the situation is very different between the houses.
The House of Representatives has a far greater level of social media use at 95.33% compared to the Senate at 86.84%. Ice Bucket Challenge for a frigid society. A recent Forbes article poses the question-and-answer: "Think The ALS Ice Bucket Challenge Is Stupid?
You're Wrong". The Ice Bucket Challenge is one of the modern era's greater marketing coups: a social media-based campaign to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a fatal neurodegenerative disease. The premise is that you either donate money to ALS charities or have a bucket of ice water dumped over your head; some people do both. The dumping is filmed and videos are posted on the internet, while their soaked protagonists nominate others to accept the challenge. Sara Greene is fundraising for The Sick Children's Trust. We knew that Harry would be very poorly when he was born as we were told he had a very serious kidney condition but we didn't expect that he would arrive 7 weeks early !
It was a Thursday evening and I tucked my other son Oliver into bed and told him I'd take hI'm to nursery in the morning. He was only 2 yrs old so we hadn't explained about Mummy going into hospital to have Harry, we thought there'd be plenty of time. I went into labour later that night and was transferred to Leeds in the middle of the night whilst Oliver was asleep. Harry was born on the Sunday and Oliver came to see us with Grandad but then had to go back to Hull again. Harry was having difficulty breathing, he was ventilated for 2 weeks until his breathing stabilised and then he had to have surgery so that his kidneys would work. Eckersley House was situated right opposite the hospital and provided a room, shared kitchen, dining area and lounge. Thanks everyone. Viral Charity Campaigns Hold the Secret Ingredient to Success.
Viral Charity Campaigns Hold the Secret Ingredient to Success New campaigns are a dime a dozen, they come and go all the time but every now and then there is a campaign that sticks, gets noticed, and really makes an impact. What does it take to get noticed? What is the secret ingredient? Sure, a big budget can help but you can’t just throw money at a viral marketing campaign and expect that to be enough. Is Your Organic Social Reach As Bad As You Think? Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little questionable).
What actions have you taken in your social strategy in response to organic reach decline? Share in the comments. There’s no question that it’s harder to reach Facebook fans without paying these days. The social network even does the courtesy of informing Page admins how few people actually saw their posts (usually it’s significantly less than the Page’s fan count). Facebook is certainly the one that matters most as it has the largest user base (by far), but others like Twitter and Google+ also offer brands great potential for reaching people. The study says that even as competition for user attention increases, companies continue to attain significant reach and generate substantial engagement with organic, non-paid social posts.
The Human-to-Human Factor in Social Media. The Human-to-Human Factor in Social Media August 25, 2014 Even the best viral stories have a finite lifespan, and the ALS Ice Bucket Challenge is no different. Retweets about the challenge tapered significantly over the weekend, as show in the chart below. Experimental evidence of massive-scale emotional contagion through social networks.
The Burrito Principle + 11 More Unique Marketing Ideas. 99 Flares Filament.io 99 Flares × I sometimes find myself getting lost in a sea of marketing advice. There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice.
Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially. How can a marketing idea or bit of advice stand out from the crowd?