Twitter & Social Media
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Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with chatter. Twitter's implications in breaking the news story was further amplified when it was revealed that Abbottabad, Pakistan resident and IT consultant, Sohaib Athar , unknowingly busted the Navy SEAL's cover when he tweeted, "Helicopter hovering above Abbottabad at 1AM (is a rare event)" as the dramatic military operation was happening live and in real-time. Things got even more Twitter-centric when Keith Urbahn (former Defense Secretary Donald Rumsfeld 's chief of staff) tweeted, "So I'm told by a reputable person they have killed Osama Bin Laden. Hot damn," nearly one hour prior to the official announcement from President Obama to the media and public.
How often should you post updates to Twitter for maximum impact? Is there a time of day that works best?
So, Twitter reached the grand-old age of five this week. That practically makes it an octogenarian in digital-business terms. Twitter’s a bit of an odd beast really.
By AMIR EFRATI Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service. Twitter is making a concerted effort to educate its users about what, exactly, it is. WSJ's Amir Efrati explains why to Stacey Delo. The San Francisco company, which lets users broadcast and view short messages, wants to make it easier for new users to navigate the service and help longtime users find interesting content. While Twitter has more than 200 million registered accounts, it doesn't say how many are active users.
One should be able to access Twitter anywhere, on any platform, and the interface should be instantly usable. So said Twitter CEO Dick Costolo in outlining the company’s vision for its future at the Mobile World Conference in Barcelona, going as far as to compare the service to running water. “It needs to be water. It’s instantly useful.
New tools are at their most powerful, Clay Shirky says , once they’re ubiquitous enough to become invisible. Twitter may be increasingly pervasive — a Pew study released yesterday shows that 13 percent of online adults use the service, which is up from 8 percent six months ago — but it’s pretty much the opposite of invisible. We talk to each other on Twitter, yes, but almost as much, it seems, we talk to each other about it. Often, we yell. The big debates about Twitter’s overall efficacy as a medium — like the one launched by, say, Bill Keller , whose resignation from The New York Times’ editorship some Twitterers have attributed (jokingly?
is a New Delhi based Marketing Consultant, Trainer, Author and a B-school visiting faculty. Academically, Pramit is an Electronics graduate and Post Graduate in Management. Author of the book titled Pramit has a remarkable teaching experience as a B-School visiting faculty and extensive training experience across the Banking and Financial Services Industry.
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Pulling a page straight from the Charlie Sheen playbook, a prominent ad agency just hired its summer interns based on a search conducted solely through Twitter . First Charlie Sheen and now an established advertising firm, it begs the question: is Twitter #winning as the new LinkedIn ? Twitter, the real time social network better known for introducing random thoughts in 140 characters or less, may just be moving into a new market: job search tool.