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Twitter & Influence

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The Problem w/ Klout. Twitter, Klout & the vacation effect. As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.

Twitter, Klout & the vacation effect

I have a blog community to think about and I also get a lot of business-related tweets. I don’t want to disappoint people so I announced that I was going on vacation, where and when. Although this was certainly a digital de-tox, I occasionally sent out a few tweets along the way. Keep your hands off my Klout. The whole idea of assessing social influence is fascinating to me.

Keep your hands off my Klout

Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated! An evil genius could have a lot of fun with that scenario : ) This trend also taps into people’s sense of competition and it’s easy to be knocked off center when a cat or an inanimate object has a higher Klout score than you. Hey, I admit it – when Klout first came out, yes … I compared my score to other bloggers to see where I stood. I’m competitive, too! But when people start getting obsessed with personal scores and measuring against “the competition,” it may drive the wrong behaviors. Research and follow people with high Klout scores.Retweet and reply to Tweets from these “influencers,” in an attempt to elicit a response.Find ways to support and promote influencers, hoping they will support and promote you. So I am the perfect target. Does this make sense? PeerIndex, Klout aim to find the Web's real authorities.

On the Internet, nobody knows you’re an expert.

PeerIndex, Klout aim to find the Web's real authorities

PeerIndex hopes to change that. A decade and a half after the Web became a mass medium, people still don’t trust what they read online. Yet social media is clearly shaping consumer behavior, and companies would like to know who the real authorities are in order to better target their marketing. Got Twitter? What's Your Influence Score. In brave new technoworld, companies are judging the online you. Twitter Has an Awareness vs Usage Gap. Emarketer has an interesting post up , tying together two pieces of research around Twitter.

Twitter Has an Awareness vs Usage Gap

The piece can basically be summarised as follows: Almost everyone has heard of Twitter, but few use it. The two stats that make that point are as follows. First of all we have Pew Research’s figures, showing that 13% of the US Internet population now uses Twitter – it is worth noting that in the Autumn of 2010, the figure was 8%, so that represents an impressive growth rate. However, against that is research from Arbitron and Edison Research showing that 92% are aware of it (also Arbitron and Edison still put Twitter penetration at 8% of the Internet population). Compare that to Facebook, where 57% of American Internet users (and the % is similar in the UK), have a profile. When I first tweeted about the Emarketer piece, Wessel van Rensburg of RAAK made a good point - does this awareness vs usage gap actually matter.

The 5 Stages Of ‘Getting’ Twitter. In her seminal 1969 book On Dying, Elisabeth Kübler-Ross first introduced what would become commonly known as The Five Stages Of Grief (and professionally, as the Kübler-Ross Model).

The 5 Stages Of ‘Getting’ Twitter

Based on interviews with more than 500 patients, Kübler-Ross’s research describes the five sequential stages by which people cope with grief and tragedy – denial, anger, bargaining, depression and, finally, acceptance. Kübler-Ross’s study originally applied only to those suffering from terminal illness, but this was later expanded to include any form of ‘bereavement’ – for example, the loss of a job, income or freedom – as well as major life-changing events, such as drug addiction, relocation and divorce. Win Friends & Influence Pple On Twitter. In just the first two paragraphs of this post, you’ll have learned: The most misunderstood secret of @ messages.How to strengthen your connections with Twitter friends.How to become an influencer to your network.

Win Friends & Influence Pple On Twitter

Yes, Really: It Only Takes Five Seconds Here’s what you do: Whenever you send a complimentary @ message to someone on Twitter, put a period “.” in front of their username. So you would change this tweet to look like the one below it: Influence Through Twitter. 7 Indicators of Twitter Influence. By David Armano on Mar 28, 2011 Originally published as a Quora answer The NY Times recently reported what regular users of Twitter already know.

7 Indicators of Twitter Influence

Follower counts are an indicator of influence but not a very good one. And yes, followers can be and are gamed frequently with the assistance of shady web services. Here are a few more critical Twitter influence indicators: 1. Being included on lists gives us two clues. 1. 2. These tell you something about how willing people are to amplify your messages and help them spread. 3. These signal how much others want to talk to you or intentionally tag you, and also serves as an indicator for how willing you are to engage and tag others. 4.

Generally, if a user on Twitter follows a disproportionate amount of users than follow them, it signals their desire to accumulate followers. 5. This simply indicates how prolific a user is. 6.