The right way to use QR codes. As any savvy marketer knows, QR (quick response) code campaigning is the latest trend in permission marketing and has only recently been embraced by some of the most well-known and trusted brands in business. Every day we see more and more of those funny little white squares littered with black lines and dots on everything from billboards and bus shelters, to real estate signs, and even tattoos.
QR codes offer a unique way to deliver material that enables marketers to connect with consumers and distribute information about products and services like never before. And with the explosion in smartphone usage, consumers have finally begun to embrace this new advertising medium. According to a recent survey of U.S. smartphone users by MGH, a Baltimore social media marketing company, 32 percent of respondents said they have scanned a QR code. So, QR code marketing campaigns are popular and in many cases very effective. Stay informed. Here are some basic do's and don'ts: Does anyone really like QR codes? « DontbeaHayter.
A couple of thoughts on QR codes… They are useful and still novel, but does anyone actively like them? Two criticisms are the way in which people are interacting with them (or not interacting as the case may be), and the complaint that they’re just damn ugly. 1. Interaction: QR codes are everywhere around the city, and yet I have never seen anyone get out their smartphone and scan one. At the moment it feels like some brands are adding QR codes to almost any promotional material as if they want to show that they have indeed heard of QR codes, and yes, they are implementing them. QR codes often lack an incentive or reward. Scanning a QR codes isn’t a great effort… but it feels like it, particularly if it’s for something you’re only lukewarm about in the first place. For the time being, the novelty factor of the QR codes alone may be enough to drive consumers to interact, but ithe novelty won’t last long. 2. Does a QR code need to look like a QR code?
Yes and no. Like this: Like Loading... Imad Naffa Twitter tweets related to: Review, Architect, Newspaper, Qr, Qrcodes and more. Why QR Codes Are Here to Stay [OPINION] Imad Naffa Twitter tweets related to: Card, Liberates, Qr, Qrcodes and more. 5 Steps to a Successful QR Code Marketing Campaign. Are you wondering how to use QR codes to enhance your marketing? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. Here’s a cool video that gives you an intro to QR codes. QR code to the Social Media Examiner home page. In North America, QR and 2D codes are still a novelty. This article will help you learn from those mistakes and develop best practices for creating a favorable user experience that serves both you and your community well.
If you need a refresher on the basics of QR, this comprehensive article will give practical information on how QR codes can grow your business. #1: Plan your QR code campaign strategy Here are some ideas and considerations to help you get started building your strategy. Understand Your Target Audience: Does he/she need instructions about the use of QR codes? Web-Based QR Business Cards Make Networking Feel Human Again. Spearhead Development has launched an all-new version of its QR Card Us product today. QR Card Us provides customers with a custom-printed business card that contains a QR (quick response) code, allowing smartphone users to quickly scan their contact information.
Whereas the first version of QR Card Us displayed a large QR code that contained an entire encoded vCard of one’s contact information, the new QR Card contains a small code that’s just a Web link. The Web page displays the contact’s information, links to websites, one-click connections to social media and the option to save a vCard via email. Anyone can type in an email address, but signing up for a free Spearhead account allows email saving with one click. By moving from a direct vCard scan to a Web link, QR Card can now provide users with detailed analytics to measure the effectiveness of their networking.
Making Technology Accessible For Everyone Schade, based in St. QR Card Features. Imad Naffa Twitter tweets related to: How to, Qr codes, Social media, Social media examiner, Power and more. Imad Naffa - Google+ - AEC Industry and QR Codes Innovative Uses of QR Codes by… Innovative Uses of QR Codes by the AEC Industry | Industrial Marketing Today. Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour.
What are QR codes? The technology for QR codes was first created by Denso-Wave (a subsidiary of Toyota) in 1994 and has been used extensively for tracking parts in automobile manufacturing. They are now used for a variety of applications and are extremely popular, especially in B2C and retail marketing. Scanning a QR code with a smartphone has become so commonplace that to most people, it feels as natural as clicking on a link in a Web page. Practical uses of QR codes in the AEC industry Municipalities and local governments are using QR codes. Advertising with QR codes. Some marketers are calling 2011 “The Year of the QR Code”, predicting that mobile tagging will become mainstream.
Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones. QR (or quick response) codes carry the potential of connecting the offline world to the online world, giving a call to action to just about anything. And they use technology that is now in everyone’s pockets. Yet, as with any new technology, QR codes are merely a means to an end for marketers. I like how New York City’s Central Park created a rich experience with QR code tagging. (Oh, in case you’re curious, the QR code in this cartoon is actually a live link back to this post. Comscore finds 6.2 percent of smartphone users scan QR codes.
QR Codes Aren't Just For Print KEXINO. Scan me! You probably already know about QR codes. You can’t really escape them from at the moment – they seem to be everywhere. QR Codes are those square 2D barcodes (right) that came about in 1994, and that the Japanese have been using for about the past fifteen years. However, because mobile technology in Europe and the US has only recently caught-up, QR codes seem to be enjoying something of a revival lately.
Printing companies are one of the biggest fans of QR codes – and it’s no wonder. Unfortunately the vast majority of QR code-based campaigns are painfully ineffective, since it often seems to me that the the thinking behind them didn’t really progress much further than “Hey, let’s use a QR code to get people to our website.” So, QR codes can be great in print. Take a look at the video below (if you can’t see it, then click here). Here are some links to free QR code readers for various mobile devices: How People Use QR Codes Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great to find this infographic on them, created by the guys at Lab42.
(hit tip Alicia!) Almost 60% of people say they are NOT familiar with QR codes at all. Meanwhile, 46% of people who use QR codes, scan them for discounts. And 42% of those people have used them as a Ticket, with 62% of those saying it was a concert ticket. Take a look for yourself below! Be Sociable, Share! Infographics, New QR Code Statistics, New QR Code Stats, QR Code Infohgraphics, QR Code Statistics, QR Code Stats, QR Codes, Statistics. Free Tools to Generate Your Own QR Code. Posted by Katherine Meyer on August 8, 2011 · 3 Comments This is V3im on QR Codes... Whether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly, CEO of QR Arts, laud these 2D barcodes as “…an opportunity to turn a brand impression into an interactive exchange in under 10 seconds.”
With nearly one-third of Americans’ noses buried in their smartphones, QR codes are a great way for on-the-go consumers to quickly scan a code and receive discounts, promotional offers, directions to your business or simply read information about a product while they’re window shopping. Another cool thing about QR codes is that you can also track their effectiveness through real-time analytics and tweak your call to action based on what your data is showing. Sources for Free QR Code Generators Intrigued? Imad Naffa (imadnaffa) Twitter tweets related to: Qr codes, Money, Hipscan, Qr, Qrcodes and more. QR Code on Tombstone Creates Dynamic Memorial [PHOTO]
When Yoav Medan’s mother Judith passed away in June, the Israel-based medical technology executive couldn’t decide what he wanted to write on her tombstone. After deliberating with his family, Medan decided to turn to technology for the answer and attach a QR code to the grave in Haifa, Israel. Scanning the QR code leads visitors to a tribute website that Medan has setup and plans to evolve with stories and photos from his mother’s life.
“I [didn’t] know what we wanted to write [on the tombstone] and it will never be everything for everyone. By having something that is dynamic and can extend over time, we can capture it,” he told me this week in an interview at TED Global in Edinburgh, Scotland. Over time, Medan hopes the QR code and memorial site will help create a lasting history of his mother that will live on for generations. The QR code itself is a laser engraving, filled with a black paste, and sits behind a piece of glass on the tombstone. How Effective Are QR Codes Anyway? After years of being prevalent in places like Japan and South Korea, QR codes are finally showing up all over the place in the United States. In magazine ads, on public signs and even on vehicles, these two-dimensional barcodes are popping up more and more.
But how effective are they? About 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code, according to a recent study by Baltimore advertising agency MGH. Of course, that's just people who own smart phones, which is only a fraction of the overall population (about 27% according to Comscore). Recalling an ad with a QR code in it is one thing. Actually using the barcode is quite another. It's worth remembering that QR codes only really start popping up in the United States within the last year or two. For iPhone users, for example, activating them requires one to seek out and download an application for that explicit purpose (or use Google Goggles if they have the Google iPhone app). What Are QR Codes? QR Code by Wikipedia. QR code for the URL of the English Wikipedia Mobile main page, " QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan.
A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.[1] The QR Code system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.[2] History[edit] The QR code system was invented in 1994 by Denso Wave. Standards[edit] There are several standards that cover the encoding of data as QR codes:[5] Uses[edit] URLs[edit]