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The right way to use QR codes - iMediaConnection.com
As any savvy marketer knows, QR (quick response) code campaigning is the latest trend in permission marketing and has only recently been embraced by some of the most well-known and trusted brands in business. Every day we see more and more of those funny little white squares littered with black lines and dots on everything from billboards and bus shelters, to real estate signs, and even tattoos. QR codes offer a unique way to deliver material that enables marketers to connect with consumers and distribute information about products and services like never before. And with the explosion in smartphone usage, consumers have finally begun to embrace this new advertising medium.A couple of thoughts on QR codes… They are useful and still novel, but does anyone actively like them? Two criticisms are the way in which people are interacting with them (or not interacting as the case may be), and the complaint that they’re just damn ugly.
Does anyone really like QR codes? « DontbeaHayter
QR codes are taking off however as the popularity begins to grow, more and more just skip over your QR code and do not scan it. Victoria’s new “Sexier than Skin” campaign has found a way to entice viewers to scan their QR code by using sex appeal in an all new way. I have to say, if I were walking around and saw an ad like this, It would be almost impossible for me to pass by and not scan it. This is by far one of the more unique yet cool ideas I have seen for QR codes in recent time. To scan these QR codes, all a person needs is a smartphone equiped with a QR code reader installed. QR codes can be easily created by companies using a QR code generator and normally at no cost.
Victoria’s Secret Entices You To Scan Their QR Codes
This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Hamilton Chan is CEO and founder of Paperlinks . With the free Paperlinks iPhone app , featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance.
Why QR Codes Are Here to Stay [OPINION]
QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time . In North America, QR and 2D codes are still a novelty. For this reason, early adopters are eagerly putting them into practice to get to market first and capitalize on the trend. As a result, some embarrassing and costly mistakes are being made. This article will help you learn from those mistakes and develop best practices for creating a favorable user experience that serves both you and your community well.
5 Steps to a Successful QR Code Marketing Campaign | Social Media Examiner
Spearhead Development has launched an all-new version of its QR Card Us product today. QR Card Us provides customers with a custom-printed business card that contains a QR (quick response) code, allowing smartphone users to quickly scan their contact information. Whereas the first version of QR Card Us displayed a large QR code that contained an entire encoded vCard of one's contact information, the new QR Card contains a small code that's just a Web link. The Web page displays the contact's information, links to websites, one-click connections to social media and the option to save a vCard via email. Anyone can type in an email address, but signing up for a free Spearhead account allows email saving with one click.
Web-Based QR Business Cards Make Networking Feel Human Again
Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. The technology for QR codes was first created by Denso-Wave (a subsidiary of Toyota) in 1994 and has been used extensively for tracking parts in automobile manufacturing. They are now used for a variety of applications and are extremely popular, especially in B2C and retail marketing. Scanning a QR code with a smartphone has become so commonplace that to most people, it feels as natural as clicking on a link in a Web page.
Innovative Uses of QR Codes by the AEC Industry | Industrial Marketing Today
advertising with QR codes | Tom Fishburne: Marketoonist
Some marketers are calling 2011 “The Year of the QR Code”, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones . QR (or quick response) codes carry the potential of connecting the offline world to the online world, giving a call to action to just about anything.QR codes may be turning up in more places than ever these days, but are people actually using them? According to market research firm Comscore, at least some of them are -- 14 million in June in the US alone, to be specific, or about 6.2 percent of all smartphone users. As for who makes up that slice of the smartphone market, Comscore says that just over 60 percent are male, 53 percent are between the ages of 18 and 34, and 36 percent have a household income of $100k or more. Folks are also apparently more likely to scan QR codes at home than at a retail store, and magazines and newspapers edge out websites or product packaging when it comes to the top source of the QR code being scanned. So, not exactly an explosion in use, but still fairly impressive for a weird-looking barcode that was rarely seen outside of Japan until a few years ago.
Comscore finds 6.2 percent of smartphone users scan QR codes -- Engadget
QR Codes Aren't Just For Print KEXINO
QR Codes are those square 2D barcodes (right) that came about in 1994, and that the Japanese have been using for about the past fifteen years. However, because mobile technology in Europe and the US has only recently caught-up, QR codes seem to be enjoying something of a revival lately. Listen to most US-based marketers and you’d be forgiven for thinking that they’ve just invented the things.
Infographic: How People Use QR Codes | Digital Buzz Blog
Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great to find this infographic on them, created by the guys at Lab42 . (hit tip Alicia!) Almost 60% of people say they are NOT familiar with QR codes at all. Meanwhile, 46% of people who use QR codes, scan them for discounts.Free Tools to Generate Your Own QR Code | V3 Kansas City Integrated Marketing and Social Media Agency
This is V3im on QR Codes... Whether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly , CEO of QR Arts , laud these 2D barcodes as “…an opportunity to turn a brand impression into an interactive exchange in under 10 seconds.” With nearly one-third of Americans’ noses buried in their smartphones, QR codes are a great way for on-the-go consumers to quickly scan a code and receive discounts, promotional offers, directions to your business or simply read information about a product while they’re window shopping.Imad Naffa (imadnaffa) Twitter tweets related to: Qr codes, Money, Hipscan, Qr, Qrcodes and more
Imad Naffa Atypical #Engineer,#Tedx,Twitterologist & #Google+. Info. for #Building,#Fire, #ADA & #Construction Codes. http://www.naffainc.com/imadnaffalandingpage.html We've written extensively about QR codes, including a story that ran earlier this week about using them as a virtual tourism activity. But an announcement from Hipscan.com caught our attention about how you can actually use these curious codes to generate hard cash money.When Yoav Medan’s mother Judith passed away in June, the Israel-based medical technology executive couldn’t decide what he wanted to write on her tombstone. After deliberating with his family, Medan decided to turn to technology for the answer and attach a QR code to the grave in Haifa, Israel. Scanning the QR code leads visitors to a tribute website that Medan has setup and plans to evolve with stories and photos from his mother’s life. “I [didn’t] know what we wanted to write [on the tombstone] and it will never be everything for everyone. By having something that is dynamic and can extend over time, we can capture it,” he told me this week in an interview at TED Global in Edinburgh, Scotland. Over time, Medan hopes the QR code and memorial site will help create a lasting history of his mother that will live on for generations.
QR Code on Tombstone Creates Dynamic Memorial [PHOTO]
After years of being prevalent in places like Japan and South Korea, QR codes are finally showing up all over the place in the United States. In magazine ads, on public signs and even on vehicles, these two-dimensional barcodes are popping up more and more. But how effective are they? About 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code, according to a recent study by Baltimore advertising agency MGH.
How Effective Are QR Codes Anyway?
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