As any savvy marketer knows, QR (quick response) code campaigning is the latest trend in permission marketing and has only recently been embraced by some of the most well-known and trusted brands in business. Every day we see more and more of those funny little white squares littered with black lines and dots on everything from billboards and bus shelters, to real estate signs, and even tattoos. QR codes offer a unique way to deliver material that enables marketers to connect with consumers and distribute information about products and services like never before. And with the explosion in smartphone usage, consumers have finally begun to embrace this new advertising medium.
Does anyone really like QR codes? Posted by louisehayter on August 30, 2011 · 2 Comments A couple of thoughts on QR codes…
QR codes are taking off however as the popularity begins to grow, more and more just skip over your QR code and do not scan it. Victoria’s new “Sexier than Skin” campaign has found a way to entice viewers to scan their QR code by using sex appeal in an all new way. I can explain it to you, however, I feel in this case I will let the pictures do the talking for me. I have to say, if I were walking around and saw an ad like this, It would be almost impossible for me to pass by and not scan it. This is by far one of the more unique yet cool ideas I have seen for QR codes in recent time. To scan these QR codes, all a person needs is a smartphone equiped with a QR code reader installed.
If you raise the subject of QR codes among tech early adopters, you are likely to elicit a passionate response. Some people think QR codes, those scanable black and white squares on everything from billboards to product packaging, are on an unstoppable growth trajectory, while skeptics are quick to dismiss them as a fad. This reaction is common whenever new technology formats or standards are being decided upon. Pundits want to exhibit their knack for predicting the future and stakeholders (of which I am undeniably one) want to make sure their format wins out.
Are you wondering how to use QR codes to enhance your marketing ? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time . Here’s a cool video that gives you an intro to QR codes.
Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour. What are QR codes? The technology for QR codes was first created by Denso-Wave (a subsidiary of Toyota) in 1994 and has been used extensively for tracking parts in automobile manufacturing.
Some marketers are calling 2011 “The Year of the QR Code”, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones . QR (or quick response) codes carry the potential of connecting the offline world to the online world, giving a call to action to just about anything.
QR codes may be turning up in more places than ever these days, but are people actually using them? According to market research firm Comscore, at least some of them are -- 14 million in June in the US alone, to be specific, or about 6.2 percent of all smartphone users. As for who makes up that slice of the smartphone market, Comscore says that just over 60 percent are male, 53 percent are between the ages of 18 and 34, and 36 percent have a household income of $100k or more. Folks are also apparently more likely to scan QR codes at home than at a retail store, and magazines and newspapers edge out websites or product packaging when it comes to the top source of the QR code being scanned. So, not exactly an explosion in use, but still fairly impressive for a weird-looking barcode that was rarely seen outside of Japan until a few years ago. <p style="text-align:right;color:#A8A8A8"></p>
Scan me! You probably already know about QR codes. You can’t really escape them from at the moment – they seem to be everywhere.
Ahh the ever lasting QR code debate… I used to have a poll here that tallied up thousands of votes around QR codes, with the overwhelming response that QR codes are completely over rated, because most people still don’t have a reader. It’s still a hot topic here in the office, so it was great to find this infographic on them, created by the guys at Lab42 . (hit tip Alicia!) Almost 60% of people say they are NOT familiar with QR codes at all. Meanwhile, 46% of people who use QR codes, scan them for discounts.
Posted by Katherine Meyer on August 8, 2011 · 2 Comments This is V3im on QR Codes... Whether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly , CEO of QR Arts , laud these 2D barcodes as “…an opportunity to turn a brand impression into an interactive exchange in under 10 seconds.”
When Yoav Medan’s mother Judith passed away in June, the Israel-based medical technology executive couldn’t decide what he wanted to write on her tombstone. After deliberating with his family, Medan decided to turn to technology for the answer and attach a QR code to the grave in Haifa, Israel. Scanning the QR code leads visitors to a tribute website that Medan has setup and plans to evolve with stories and photos from his mother’s life. “I [didn’t] know what we wanted to write [on the tombstone] and it will never be everything for everyone. By having something that is dynamic and can extend over time, we can capture it,” he told me this week in an interview at TED Global in Edinburgh, Scotland. Over time, Medan hopes the QR code and memorial site will help create a lasting history of his mother that will live on for generations.
After years of being prevalent in places like Japan and South Korea, QR codes are finally showing up all over the place in the United States.