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30 free tools for finding social media influencers. Our recently launched social media influencers report tests how effective nine of the leading social media monitoring tools are at identifying influencers.
While these tools – Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, Social Radar and PeerIndex – are certainly market leaders and offer comprehensive, cross-platform social media monitoring and influencer identification, they all come at a price. So is there a way of finding influencers without paying for tools?
In a word, yes. There are a plethora of free (or free to a certain level of service) tools that you could use to identify social media influencers. However, unlike the tools we tested in our report, very few of them work across the different social media platforms and most focus on one particular area of social media – mostly Twitter, but some also do blogs and forums. And, as with all tools, the data and results require human analysis to ensure you identify the right people. Corbis Images - Stockfotografie en -illustraties van de hoogste kwaliteit. 5 of the Best Facebook Places Campaigns - Social Media. Now that Facebook Places has been around for a little while, I wanted to take a look at how brands are using it to their advantage and what clever things are being done to entertain users.
From a brand point of view, Places functions the same way as in Pages, whereby you have the option to use it for free on a smaller basis, or invest in bigger campaigns that integrate with apps. A look at the examples below show that the potential to use Facebook Places for marketing purposes is huge and combined with the launch of Facebook Deals shows that consumers are receptive to this as well. 1. Eristoff’s Snowbombing app Showing the potential to use Facebook Places for event-based marketing, Eristoff have launched an iPhone app to support their partnership with the Snow Bombing festival in Mayrhofen. 2.
Another event-based Facebook Places campaign, this time from Australia. 3. 4. 5. Tweet Cloud. The 5 Best Free Tools For Making Slick Infographics. It's not enough to simply write about data any longer; the world wants visuals.
While there are many professional information designers making a name for themselves, such as Nicholas Felton of Feltron.com, the majority of these digital artists are up to their eyeballs in high-paying work. Where does this leave you? Well, if you want to spruce up your documents, blog posts, and presentations, there are some free tools online that can help. Many Eyes This IBM Research tool gives you two choices: an option to browse through existing sets of data, or use your own. Google Public Data Explorer Like IBM, Google has made a public version of one of its research tools. Hohli There are many occasions when a Venn Diagram is the perfect way to describe a concept or compare relationships among a few different things. Wordle Although this tool describes itself as a "toy" for generating word clouds, it can be an effective service to spruce up your work. Visual.ly Watch more Work Smart: 5 Free & Easy-to-Use Listening Tools for Monitoring Social Media.
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers' wants and needs. Do you wonder what your customers are saying about your product or service across the web? With the rise, and seemingly universal adoption, of social media among consumers, businesses can now listen in on conversations regarding their products and services---if they have the right tools.
Although you cannot control these discussions, you can monitor them and respond accordingly. Here are five free tools to include in your social media listening tool belt:1. This may seem like a lot to jump into---so try not to get overwhelmed. Listening to what people say can teach you a lot about what you are doing right, and perhaps more importantly, what you are doing wrong. Jason Miller is a social media marketing manager at Zoomerang.
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